The Do's and Don'ts of a Food Recall

Anyone in the food industry knows recalls or withdrawals are an inevitable food safety measure to keep the public safe. Being able to locate a food product anywhere in the supply chain should be considered a best practice for everyday business, not just something to think about in an emergency event. Staying proactive and vigilant in establishing business processes for recall preparedness can mean a faster, more efficient approach to isolating recalled product.


HarvestMark partners with Fox Packaging

HarvestMark Inc. — which has the HarvestMark traceability system, has announced a partnership with Fox Packaging to bring consumer engagement tools to mesh bags.


Food Forum: Mass merchandising Goliath meets its David

David knew he could not slay Goliath with brute force or wielding a sword more skillfully—he changed the rules of the game. Similarly, mass personalization creates the opportunity for smaller retailers to compete on different terms: Focus more accurately on what groups of their customers are looking for, merchandise what they want and reach out to them to help them find it.


Food Forum: Mass merchandising Goliath meets its David

David knew he could not slay Goliath with brute force or wielding a sword more skillfully—he changed the rules of the game. Similarly, mass personalization creates the opportunity for smaller retailers to compete on different terms: Focus more accurately on what groups of their customers are looking for, merchandise what they want and reach out to them to help them find it.


Server Farm to Table

Traceability addresses a problem of modernity: the invisibility of food infrastructure and its effects. In a small farming village, a family may know where all of their food comes from because the possibilities are small: they either produced it themselves, or traded it with other townspeople. Only after refrigeration, new modes of transportation, and new agricultural processes were developed did the origins of our food become opaque. Even then, many transactions occurred without any records, as people relied on handshakes and interpersonal relationships.


Big data management: the key towards efficiency and personalisation

When applied to the produce industry, Big Data can be used, for example, to create mathematical algorithms able to predict what the product’s quality will be every day after shipping, taking into account variables such as temperature or packaging. “Once you have a mathematical model of your produce, you can measure the potential effect of changes in the supply chain.


10 apps to green your business in 2014

The intention of this list is slightly different: to highlight certain types of application categories that are likely to become more active during 2014, and which have the potential to emerge as increasingly valuable research and procurement tools.


Amping up fresh produce labeling flexibility

Cool Pak LLC, Oxnard, CA, specializes in the design, development, manufacturing, labeling, and distribution of customized packaging solutions for fresh fruit and vegetable products.


Apps for Making Healthy Food Choices

An app that makes it easy to compare similar foods and make the best choices possible.


Putting Food Traceability at Consumers’ Fingertips

This is not the future of food traceability, this is what is possible today and what shoppers will increasingly be able to do with any item in the grocery store.


US: HarvestMark extoll benefits of feedback at Watermelon convention

“Watermelons have continued to be a leading category of adoption for shopper engagement and traceability. The HarvestMark platform allows the tracking and tracing of produce all the way down to the consumer level. Because the platform can be used to engage with consumers and gather feedback, the service has been popular with watermelon growers.


Traceability: Tracking from Farm to Fork

At one time, respected brand names were all the assurance the buying public needed. This is no longer the case. Consumers today routinely value reviews from people like themselves over the carefully crafted advertising copy from manufacturers. Skepticism has replaced trust, and an increasing number of people want to know exactly where their food comes from and how it was grown or raised. The new term for this is traceability.


Will Grocery Stores Go the Way of Video Stores?

Think about the last time you went into a grocery store and saw an empty table or shelf. Tough, right? That's because it virtually never happens in this country. American shoppers have become accustomed to finding whatever food item they want when they go to the grocery store—and plenty of it, too. That expectation, which U.S. shoppers have only really had for the last few decades, plays a big role in the country's growing food waste problem...


Interacting with consumers could be big in 2013

As 2012 draws to a close, produce suppliers and retailers are realizing how important it is to interact with consumers. While food safety issues have drawn attention to the need for enhanced traceability, focusing on tracking produce affords opportunities to connect with consumers. This focus on reaching out to consumers could be big in the coming year.


Food Traceability Apps

As we become more involved in the foods we eat and where they come from, wouldn't it make sense to merge this sensibility with the one piece of technology that we carry with us everywhere? We're on our phones for much of the day, and have them within close proximity awake and asleep, we depend on them to keep us up to date with the world within and outside of our lives, and use it to document our experiences.


Harvesting success

There are various types of food traceability labeling. All consist of an alpha numeric code that can be printed on labels for individual items, cases or even pallets. According to HarvestMark, more than two billion produce packages have been enabled with its codes to speed response to suspected recall events and deliver on-demand product information throughout the supply chain.


HarvestMark Helps Track Food

An app called HarvestMark helps you track where your food came from before it reaches the grocery store. Kim Tere reports.


HarvestMark Receives $24 Million in Funding for Leading Food Traceability Solution

HarvestMark's deep analytics and unprecedented visibility empower food suppliers to optimize the supply chain, and allow them to connect directly with shoppers, building brand trust and loyalty.


Food-tracking app maker HarvestMark raises $24M

HarvestMark can be used by shoppers on smartphones to determine whether their food is fresh and safe, where it was grown and connect directly with the farmers who produce their food. HarvestMark said the HarvestMark app appeared on about 3 billion food packages in the most recent year.


HarvestMark QR Codes Lead to Food Safety Information

Sweet Mini Peppers Are Traced Back to the Farm Where They Were Grown Using HarvestMark


HarvestMark Featured Among Mobile Apps for Supermarket Shoppers

Make Healthier Choices at the Grocery Store Using Mobile Apps Including HarvestMark


JemD Farms Uses HarvestMark PTI Solution for Supply Chain Visibility

Greenhouse Produce Company Uses HarvestMark Platform for PTI Compliance and Hybrid Pallet Tag Production


A Top Chef Tells How He Uses HarvestMark Traceability

Jason Tilmann of Triomphe Offers Tips for Selecting a Food Vendor


An App for Food Safety

The HarvestMark Food Traceability App Connects Shoppers to the Farm


Cantaloupes from Sun America to Become HarvestMark Traceable

Shoppers Will Be Able to Trace Cantaloupe from Sun America to Find Out Where and How Each Melon Was Grown


Growers/Shippers Rely on HarvestMark for PTI

HarvestMark Helps Companies Become Compliant as the Produce Traceability Initiative Deadline Approaches


Getting to Know Traceability

Food Traceability is Becoming More Popular as Consumers Increasing Want to Know Where Their Food Comes From


Frontera Expands Traceability Program with HarvestMark Solutions

Fresh Produce Supplier Adds Item-Level Traceability on Pineapple and Makes Use of HarvestMark's DailyShopper Service


Organic Poultry Producer to Implement HarvestMark's Traceability System

Coleman Natural Foods chicken will become traceable at the item level


Petaluma Poultry Makes Its Chicken Traceable with HarvestMark

Organic Chicken Producer Uses HarvestMark's Technology to Empower Shoppers


Peach Grower Selects HarvestMark Traceability

Lane Southern Orchards will use the HarvestMark platform for PTI compliance


HarvestMark Touts Analytical Services and New Pricing Model

DailyShopper service and new annual fees for PTI solutions are showcased at United Fresh 2011


DailyShopper Program Gets Noticed at United Fresh

HarvestMark's DailyShopper program and new PTI pricing were featured in a United Fresh Convention news roundup


HarvestMark Brings Food Tracing Technology to Salinas

New HarvestMark office opened in Monterey County, California


Going from Seed to Supermarket with HarvestMark Traceability

Marketplace features HarvestMark as it tracks the food supply chain for 2,500 farms, including Driscoll's


HarvestMark Customer Doubles Blueberry Volume

Blueberry grower Westlake Producer uses HarvestMark technology to give customers information about its produce


Tracking Produce from Field to Fork

The BBC examines HarvestMark's traceability technology, which allows consumers to trace food back to the farm where it was grown


HarvestMark to Benefit from Food Safety Legislation

HarvestMark techologies to help companies meet government mandate for food traceability


HarvestMark Lets Consumers Trace Food Paths

Kroger uses HarvestMark technology to help consumers find out where their food came from


Traceability Rule Represents Big Adjustment for Food Industry

The Washington Post features HarvestMark and valued customer Sageland Farms


HarvestMark Knows Where Food Comes From

Try a HarvestMark scan and learn more about food labeling


Sunset Magazine Features HarvestMark

Security for your produce; trace it back to the farm


Codes Let Shoppers Trace Food Origins

Kroger brand produce is traceable with HarvestMark


HarvestMark iPhone App Lets Shoppers Track Produce

New Tracking System for Kroger Customers


HarvestMark Releases DailyShopper Quality Measuring System

The HarvestMark DailyShopper service provides customers with product age and quality information


John Anderson to Lead 2010-2011 PMA FIT Board of Directors

HarvestMark President and CEO J. Scott Carr joins the board of directors of the Produce Marketing Association's Foundation for Industry Talent


Food Safety iPhone Apps: HarvestMark

You probably already use your iPhone to get directions, play music, or look up movie times, but did you know you could use it to track your food from farm to fork?


GPS Food

KPTV's Better Portland Show Features HarvestMark


HarvestMark Featured in The Oregonian

For locavores who want to get even closer to their food there's a new iPhone app called HarvestMark, which offers a free and easy way to trace food right at the market.


Tomatoes Track and Trace

The bad guys are more brazen than ever, says one informed observer. So brand-protection solutions are receiving more attention than ever before.


Progressive Grocer (HM)

FRESH FOOD: Produce: Tracking the Transition to Traceability (HM)


Gearing Up for PTI

It's only a matter of time until traceability is a must


Food Safety Magazine

Label Converters Stand Behind HarvestMark Traceability


Westlake Produce Co. Offers More Traceability

Westlake Produce Co., Winter Haven, Fla., is using Trimble, Sunnyvale,  CA.-based HarvestMark Inc.'s HarvestMark on its Always Fresh-brand4 blueberries and watermelons this spring.


Canadian Greenhouse Produce Leaders Select 'HarvestMark'

HarvestMark Inc. announced Feb. 2 that its "HarvestMark" fresh food traceability solution was selected by leading Ontario greenhouse produce ship...


Ontario Greenhouse Shippers Sign On with HarvestMark

LEAMINGTON, Ontario - Two Canadian greenhouse produce shippers are using HarvestMark for traceability for the first time this year. Jem-D Intern...


HarvestMark Expands in Mexico

HarvestMark Inc., Trimble, Sunnyvale, CA., is expanding its sales and support team in Mexico through a new relationship with AgroSupport of Mexico.


Food Safety is Top-of-Mind at SEFVC

As is increasingly the case when members of the produce industry gather, food safety was top-of-mind at the 12th annual Southeastern Regional Fruit and Vegetable Conference, held Jan. 7-10 at the Savannah International Trade and Convention Center.


Southeast Convention Focuses on Food Safety

Food safety remained a top issue at the 2010 Southeast Regional Fruit and Vegetable Conference on Jan. 7-10, which drew upon some of the biggest industry names in food safety.


Traceability Initiatives, Solutions Gain Ground

After food safety concerns topped the list of fresh produce industry news stories for 2007 and the Salmonella Saintpaul outbreak incorrectly linked to tomatoes ranked as the No. 1 story of 2008, the produce industry should have seen this one coming.


Produce Merchandising

Tracing Food Safety


Track Your Food: Do You Know Where Your Food Comes From?

Widespread food recalls and illnesses traced to peanut butter, tomatoes, and spinach have savvy consumers demanding to know where their food comes from. More companies are making it easier to find out. Here's a look at some of the newest ways to trace your food to its source:


Food Safety Fears Fuel Traceability Options

Amidst an environment where outbreaks of food-related illnesses seem to be making headlines with increasing regularity, and one in which consumers' trust in government and other institutions continues to plunge as the result of a shaken economy, food safety concerns are at an all-time high.


Watermelon association works on food safety image

Bar codes, personal digital assistants and satellite technology are among the new tools being used to help harvest oranges for the Sunny Cove Citrus packinghouse.


Watermelon Association Works on Food Safety Image

Bar codes, personal digital assistants and satellite technology are among the new tools being used to help harvest oranges for the Sunny Cove Citrus packinghouse.


Free iPhone App Lets Consumers Track Path of Produce

As the world turns, there's a crop of watermelons, cucumbers, tomatoes and squash ready to tell the story of their lives. And these little dramas are showing up on the small(er) screen.


Kroger Bows 'Quality You Can Trace' Pledge on Signature Fresh Salad Line

With produce traceability factoring as a front and center issue among grocery trading partners, the Kroger Co.'s new proprietary line of fresh salads includes new technology on the packaging that enables customers to learn where the produce was grown as part of grocery chain's "Quality You Can Trace" program.


New Kroger Salad Includes Traceability Technology

Kroger has teamed with HarvestMark, a food traceability system from HarvestMark, Trimble, Sunnyvale, CA., to offer customers easy access to information on where the retailer's new line of private label fresh salads was grown as part of Kroger's "Quality You Can Trace" program.


Shoppers Can Track Kroger Salad Origins

Bar codes that let shoppers trace their food back to the field


Kroger's Fresh Selections Salad Offers New Traceback Technology

The Kroger Co., Cincinnati, is using new traceability technology of on its line fresh salads that allows consumers to learn where the produce is grown.


New Product News: The Kroger Co.

New Product News: The Kroger Co. teamed with HarvestMark to launch Fresh Selections by Kroger, packaged salads that feature a 16-digit shopping code shoppers can enter at HarvestMark.com to learn more about the salad's origin, packing location, ingredients, date and time the product was packed.


Salad Origin Now Traceable with New Kroger Greens

Ever wondered where that lettuce leaf you're eating was grown?


Kroger Introduces COOL Labeling on Salad Packaging

Grocer's line of fresh salads uses new technology to give more information on package.


Kroger Makes Knowing Salad Origins Easier

CINCINNATI (Oct. 28) Kroger has partnered with HarvestMark to make it easier for customers to trace the origins of the store's produce.


Tracking with Traceability

Speedy response, definitive answers and reducing collateral damage are all potential benefits of case-level traceability.


PMA Awards Recognize Packaging Innovation

The Produce Marketing Association is recognizing innovation in packaging at Fresh Summit with the third annual Impact Award: Excellence in Packaging program.


From Farm to Fork

Bar codes that let shoppers trace their food back to the field DESPITE its preoccupation with hygiene, America's dirty secret is that it is one of the most dangerous places in the developed world to eat. Every year 76m Americans become ill because they have consumed contaminated food-a staggering 26,000 cases per 100,000 population.


HarvestMark Provides Free Traceability Tool

ANAHEIM, Calif. - Trimble, Sunnyvale, CA. - based HarvestMark Inc. wants to help shippers become compliant with the Produce Traceability Initiative and is providing an essential tool.


Startup's Stickers Identify the Source of Food

HarvestMark's HarvestMark program is helping several growers reach compliance with the Produce Traceability Initiative.


Growers Using Traceability

HarvestMark's HarvestMark program is helping several growers reach compliance with the Produce Traceability Initiative.


PMA Expo Draws Record-Breaking Crowd

Over 19,000 attendees took part in the 60th Produce Marketing Association Fresh Summit Convention & Exposition in California


HarvestMark Advisory Board Adds Bruce Peterson To Roster

Some individuals seem to always attract the interest of many in the trade. So it goes with Bruce Peterson. We have covered his actions and record...


Bruce Peterson Joins HarvestMark Advisory Board

Produce industry veteran Bruce Peterson has joined HarvestMark, Inc.'s board of advisors, for which he will advise the traceability and authentic...


Bruce Peterson Joins HarvestMark Advisory Board

Former Wal-Mart Executive to drive policy and retail strategy for the HarvestMark® fresh food traceability business HarvestMark, Inc., the lead...


Bruce Peterson Joins Board of Traceability Specialist

The former perishables chief at Wal-Mart Stores Inc. has joined the advisory board of a traceability services provider HarvestMark. Bruce Peters...


Bruce Peterson Drops in at HarvestMark

The former Naturipe CEO and Wal-Mart executive has joined the group's board of advisers US Traceability and authentication specialist HarvestMa...


PMA Names Packaging Award Winners

The Produce Marketing Association has announced the winners of its annual produce packaging awards.


Local Company Develops Food Tracking System

Local company develops food tracking system


Local Business News: Produce Tracking

Bakersfield agribusiness company Sun World International LLC announced Monday that it soon will roll out a system designed to help retailers and ...


Produce Traceability Demo Center a Hit at United Fresh

I mentioned in an earlier post, the Produce Traceability Demo Center was one of the coolest features of this year's United FreshMarketplace / Fre...


California Giant Berry Farms Launches Traceability Pilot Program

California Giant Berry Farms, a leading berry grower and shipper in the United States, will deploy HarvestMark solution for unit-level traceabili...


Sun World Backs HarvestMark for Traceability

Sun World International LLC plans to start using HarvestMark as its traceability platform starting this spring. The Bakersfield, Calif.-based co...


Borders Melon Joins HarvestMark's Ranks

Retail customers are looking for enhanced traceability, so Borders Melon Co.is delivering. The Edinburg, Texas-based company, which is one of th...


Report Offers 'Good-for-You' Approaches to Healthier Marketing

A report from Information Resources Inc. released Nov. 30 sheds light on consumer lifestyle trends amidst a sputtering economic recovery.


Where Does Your Produce Come From?

It's now easier to figure out exactly where your fresh produce comes from. KGO's Rob Artigo reports on a new tracking system developed by a Redwood City startup.


Leger & Son Traceability Program to Comply With PTI

Watermelon grower and shipper Leger & Son has expanded its traceability program to include the deployment of HarvestMark PTI from Trimble, Su...


Tracing Your Produce

Food poisoning is a big scare for a lot of people. Earlier this year there was a wide spread peanut recall nationally. Wegmans has recalled 58 it...


Melon 1 and Borders Melon now utilizing HarvestMark

CHARLESTON, SC -- Two of the larger firms in the watermelon industry - Borders Melon Co. Inc. and Melon 1 Inc. - are now utilizing HarvestMark In...


More Watermelon Shippers Adding HarvestMark Traceability Solution

Other watermelon growers using HarvestMark include Coosaw Farms, Grower's Select, Melon 1, Mouzin, Premier and Sun State. Today, nearly 150 milli...


Labels Will Tell Buyers Where Their Produce Grew

The world's largest fresh berry producer expects to have labels on most of its berries by next year so consumers can locate the farm that grew them.


Companies Learn Traceability Details from PMA

(Jan. 19, 12:20 p.m.) MONTEREY, Calif. - If the produce industry doesn't come up with better ways to track its products and improve food safety, ...


Advances in Technology Go Beyond Traceability

(Jan. 19, Food Safety/Traceability Special Report) A variety of technology companies have jumped to the fore to claim they have the most complete...


Food for Thought

Your watermelons could be from Nicaragua. Those grapes? California. Many Americans want to know where their produce was grown, according to a new survey. You don't need to dig around to find out-just look for a HarvestMark sticker with a number code on fruits and veggies (found on many major brands). Enter the code on harvestmark.com to see your produce's pedigree.


Technology and Dusty Boots

TECHNOLOGY AND DUSTY BOOTS Innovation in Food Safety and California's Multi- Billion Dollar Agricultural Industry J. Scott Carr President and CEO ...


Food Traceability

Solution combines traceability, temperature monitoring


10 Questions Regarding TRACEABILITY

Sparked by multiple food-safety incidents over past years and fueled by this past summer's fiasco, traceback in produce has become an urgent yet co...


Del Campo Joins List of Firms to Utilize HarvestMark for Traceability

Del Campo Supreme has joined a growing number of firms in the industry to utilize "HarvestMark" from HarvestMark Inc. to reinforce food safety and ...


Tracking System Lets Consumers Get Information About Their Produce

The great tomato scare of 2008 lasted just a few weeks, but farmers in Florida and other states lost an estimated $200 million in sales before go...


Why Protecting Your Brand From Counterfeiting Matters

One of every 10 technology products sold is counterfeit, leading to an estimated direct loss over $100 billion a year.


Driscoll's Launching Item-Level Traceability on National Scale

Fresh berry supplier Driscoll's wants everyone in the distribution chain, including consumer end users, to be able to trace its berries products ...


Without a Trace

At the beginning of 2008, the produce industry was working to address shortcomings in its capacity to track produce through the supply chain and tr...


Safety's Sake

Retailers, suppliers, trade associations and government agencies are working side-by-side to ensure the safety of the food supply.


Standardizing Produce Traceability

In the digital age, a marriage of industry and government requirements may be the answer to a complex issue - Stephanie Bloyd sbloyd@sosland.co...


PakSense and HarvestMark Partner to Integrate Traceability with Time and Temperature Monitoring.

LAS VEGAS-(May 5, 2008)-PakSense, Inc., an innovator in sensory solutions for packaging, and HarvestMark, Inc., a leader in unit-level brand securi...


Leger & Son to Use Per-item Traceback System

By Doug Ohlemeier (April 23, 3:30 p.m.) Southeast melon growershipper Leger & Son Inc., Cordele, Ga., has become the first fresh produce sh...


Grower to Deliver Traceable Watermelons to Southeast Stores

Leger & Son, a watermelon grower and distributor with farms in Georgia and Florida, will begin delivering watermelons that can be traced at the...


New Traceability Solution Attracts Key Suppliers

Driscoll's and Del Campo are to deploy HarvestMark's new fresh food traceability solution HarvestMark to reinforce food safety and meet traceabilit...


Smart's Light Still Burns Bright

Smart packaging thrives, with innovations that drive greater brand marketing and product communication, as well as enhance product quality and safety.


FRESH FOOD: Packaging/Traceability: What You See Is What You Get

Packaging trends have long been inherently linked to changing lifestyles and consumer preferences. But with more foods than ever being sourced ac...


Prime Time for HarvestMark's Food-tracing Technology

HarvestMark Inc. 203 Redwood Shores Parkway, Suite 620 Redwood City 866.768.7878 www.Trimble.com Employees: Fewer than 50 Funding: $10 mill...


Traceability: Giving Every Product a Unique Identity

Traceability creates a value-adding and differentiating opportunity for package printers who are willing to invest in the necessary capabilities.


Making Tracks: The Latest Traceability Efforts

Mar 1, 2008 12:00 PM, By JEFF WELLS BETWEEN THE SPINACH SCARE OF 2006 and last year's rash of meat recalls, recent history has made people think...


Internet System Tracks Produce from Field to Store

A new internet based tracking system will be able to track the tomato you put on your salad all the way back to the field it was grown in, when it was picked and by whom.


Do You Know Where Your Veggies Come From?

If you've ever wondered where exactly your fruits and vegetables come from, you may now be in luck.


New Traceability Technology for Fresh Produce

HarvestMark is an advanced tagging system that allows fresh produce such as vegetables and fruits to be traced back to its origins up until where the legume or fruit was picked.


FRESH FOOD: Produce: Tracking the Transition to Traceability

FRESH FOOD: Produce: Tracking the Transition to Traceability