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December 22, 2011

An App for Food Safety

Lexington Herald Leader

by Sharon Thompson, Herald-Leader Food Writer | December 15, 2011

"As awareness of food safety grows, consumers are demanding to know that their food is fresh and safe, and where it comes from. To respond to shoppers' growing concerns, HarvestMark, the leading fresh-food traceability solution, has launched the HarvestMark food traceability app, which allows customers to learn about the path of their food from farm to fork.With the app, consumers can have access to the following information:

  • "Food-safety notification: Customers can rely on this feature to receive updates on a food's safety status to provide an immediate line of communication to the shopper in the event of a recall.
  • Trace food: Look for the 16-digit HarvestMark code on participating fruit, vegetable and poultry brands, and scan or type the code to instantly retrieve harvest information specific to the package of food.
  • 'Talk to the Farmer:' Shoppers can ask questions and give feedback to the people who grow and sell their food using this feature, which connects them with the source of their food."

Read the full article about food.