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October 27, 2010

HarvestMark iPhone App Lets Shoppers Track Produce

October 21, 2010

Kroger has added HarvestMark traceability to its produce through the Quality You Can TraceSM program.HarvestMark shows how the iPhone application works, providing information such as origin and packing date for the items in his grocery cart.

Shoppers who trace fresh salads and vegetables have an opportunity to receive coupons and recipes as well as provide feedback to Kroger.

Alison Montoya reports on the new feature.