Contact Us Today

There's a traceability solution that will work for you, and we can help you find it. Let's get in touch.

November 23, 2010

HarvestMark Knows Where Food Comes From

The Globe and Mail

November 21, 2010

"Savvy food companies, driven by the spate of high-profile recalls and an increasingly competitive market, have begun publicly flaunting their farm-to-fork 'traceability.' Translated from industry jargon, that means their ability to trace and catalogue, step-by-complicated step, the journey food takes from the moment it leaves the farm (or sea) until it arrives on a plate.

"In today's global marketplace, a system of worldwide labelling standards overseen by a non-profit organization simplifies trade by attaching numerical identifiers to individual companies and their products. Combined, the numbers usually add up to 14 digits. Within the industry, this is referred to a GTIN number. Until recently, GTIN's had little relevance to consumers."

See the slide show.