November 23, 2010
HarvestMark Knows Where Food Comes From
The Globe and Mail
November 21, 2010
"Savvy food companies, driven by the spate of high-profile recalls and an increasingly competitive market, have begun publicly flaunting their farm-to-fork 'traceability.' Translated from industry jargon, that means their ability to trace and catalogue, step-by-complicated step, the journey food takes from the moment it leaves the farm (or sea) until it arrives on a plate.
"In today's global marketplace, a system of worldwide labelling standards overseen by a non-profit organization simplifies trade by attaching numerical identifiers to individual companies and their products. Combined, the numbers usually add up to 14 digits. Within the industry, this is referred to a GTIN number. Until recently, GTIN's had little relevance to consumers."
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