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October 21, 2010

HarvestMark Releases DailyShopper Quality Measuring System

The Packer
by Doug Ohlemeier | October 20, 2010

"The HarvestMark traceability system from HarvestMark is introducing the HarvestMark DailyShopper, a service that provides customers product age and quality information.

When company representatives scan HarvestMark-coded produce items in supermarkets with a handheld data capturing device, the product’s age and quality is recorded.

So far, the program is being used in 70 stores in 17 of the 20 largest U.S. retail markets.

Surveyors score the product on a 1 to 5 rating scale for commodity appearance. The information provides users insights into how their product is holding up in the supply chain,

Read the full article.