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October 28, 2009

Kroger's Fresh Selections Salad Offers New Traceback Technology



By Dawn Withers, The Packer

The Kroger Co., Cincinnati, is using new traceability technology of on its line fresh salads that allows consumers to learn where the produce is grown.

KrogerFreshSelections
Courtesy of The Kroger Co.
Kroger's Fresh Selections salad line
carries a 16-digit code shoppers can
enter at HarvestMark.com to learn
more about the salad's origin.

It's part of Kroger's "Quality You Can Trace" program and a partnership with Trimble, Sunnyvale, CA.-based HarvestMark, according to a news release.

Each bag in Kroger's Fresh Selections salad line carries a 16-digit code shoppers can enter at HarvestMark.com to learn more about the salad's origin, packing location, ingredients, date and time the product was packed, according to the new release.

Customers can also offer their feedback on the product.

According to Kroger, its Fresh Selections are the only salads with HarvestMark technology sold in the U.S today.

Kroger's partnership with HarvestMark follows industry-leading notification systems Kroger established two years ago to notify customers of certain product recalls.