August 1, 2011
Petaluma Poultry Makes Its Chicken Traceable with HarvestMark
June 29, 2011
"Organic chicken producer Petaluma Poultry has adopted HarvestMark’s HarvestMark food traceability solution that empowers consumers to use their smartphones to trace the origins of the food they are purchasing.
"Consumers simply download the free HarvestMark app, available for the iPhone and Android, to instantly 'Trace Our Tracks' and know where Petaluma’s chicken came from. Petaluma Poultry’s Rosie Organic Free Range Chicken will be the first of the company’s lines to embrace this unprecedented level of food sourcing transparency.
"By scanning the unique HarvestMark QR code on the product’s label, shoppers can learn background about how, when and where their food was grown. At HarvestMark.com, shoppers can even browse photos of the ranch where their chicken was raised. Food safety status and recipes are also available within the HarvestMark system."
Read the full article about Petaluma Poultry's HarvesMark Traceability.