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February 3, 2010

Westlake Produce Co. Offers More Traceability

Westlake Produce Co., Winter Haven, Fla., is using Redwood City, Calif.-based HarvestMark Inc.’s HarvestMark on its Always Fresh-brand blueberries and watermelons this spring.

Westlake started using the HarvestMark traceability technology on strawberry clamshells last summer, and plans to start shipping the blueberries and watermelons nationwide to retail stores in April, according to a news release.

Westlake blueberries and watermelons will carry the HarvestMark traceability code, which links to specific harvest and packing information, and can be entered on the HarvestMark Web site, according to the release. The products can also traced using an iPhone to retrieve product information, including food safety notices, product distribution details and quality data, according to the release.