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August 25, 2011

AMHPAC and HarvestMark de México Accelerate Traceability Leadership for Mexican Hothouse and Shade House Growers

Trimble, Sunnyvale, CA – August 25, 2011 – HarvestMark de México, a subsidiary of HarvestMark, Inc., the leader in traceability and authentication solutions, announced that its partnership with AMHPAC (La Asociación Mexicana de Horticultura Protegida A.C.) has resulted in a new program to help Mexican growers meet that country’s goals for food safety and traceability. The program will grant funding to offset growers’ costs of becoming compliant with the Produce Traceability Initiative (PTI), through the generous support of SAGARPA, México’s Ministry of Agriculture, Livestock, Rural Development, Fisheries, and Food. The first phase of the program will enable 45 AMHPAC members to meet the requirements of the Produce Traceability Initiative (PTI) using HarvestMark PTI solutions

“AMHPAC members are leaders in global fresh produce traceability,” said Eric Viramontes, director of AMHPAC. “Through our unique partnership with HarvestMark de México, and the support of SAGARPA, we are proud to provide our members with the leading traceability solution that will help them achieve PTI compliance easily, quickly, and cost-effectively.”

With more than more than 150 PTI systems deployed across North, Central, and South America, HarvestMark PTI is the only traceability platform recommended by AMHPAC for its members. The AMHPAC and HarvestMark partnership delivers joint education and marketing programs that enable AMHPAC members to deploy whole-chain traceability tools quickly and efficiently, in compliance with the Produce Traceability Initiative (PTI). All programs are executed locally by HarvestMark de México, program manager for AMHPAC.

“For export-oriented shade house and hot house growers, adhering to the highest food safety standards is mandatory, including adopting best practices in fresh produce traceability,” said Cesar Campaña of Agricola Campaña, President of AMHPAC. “AMHPAC is grateful for the support of SAGARPA in this program, and Agricola Campaña is pleased to implement the HarvestMark PTI solution in our packing operations.” 

“This is our fourth season supporting the traceability needs of Mexican grower/shippers,” said J. Scott Carr, CEO of HarvestMark de México. “We have put in place local personnel, product development, and customer support to meet the needs of our Mexican customers, with tailored support for AMHPAC members. We are committed to serving the region and its needs, and are pleased to be working with AMHPAC and SAGARPA to achieve their goals.”

HarvestMark PTI solutions provides grower/shippers with easy-to-install and simple-to-use tools to print PTI compliant case and RPC labels either on-demand or in volume; at the packing shed, on a pack-out line, in the field, or at a cooler. Producers can also easily associate additional information with a case, such as logos, GPS coordinates, crew ID, or pallet ID. Each label is printed with a unique HarvestMark code that can be traced on the web at HarvestMark.com or simply scanned with the HarvestMark App for iPhone and Android, enabling instant traceability anywhere in the supply chain. 

HarvestMark also offers HarvestMark item-level traceability, which creates consumer engagement, increases retailer confidence, and allows growers and shippers to respond quickly in case of a food safety event. Both traceability solutions are available for customers across México, Latin America, and South America.

About HarvestMark Traceability Solutions
HarvestMark®, the fresh food platform from HarvestMark, is the industry’s leading traceability solution. To date, over 3 billion packages of fresh food have been enabled with HarvestMark codes to speed response to suspected food safety events, monitor quality and freshness throughout the supply chain, and earn consumer preference. HarvestMark offers a complete suite of traceability solutions from the produce aisle to the meat counter. It accommodates a wide range of workflows with an open platform for seamless integration with existing systems and with no interruption to business operations. Visit HarvestMark.com or call us at 1-866-76-TRUST (or +1.650.264.6200).

HarvestMark, Inc. specializes in product traceability and authentication solutions that deliver valuable business intelligence when and where it’s needed. Leading companies in the fresh foods, electronics and consumer goods industries rely on HarvestMark’s robust traceability platform to conduct precise trace back, enhance communication and increase security in their supply chain. HarvestMark is a privately held company headquartered in Sunnyvale, CA. More information on HarvestMark is available at Trimble.com or by calling 1-866-76-TRUST (or +1.650.264.6200).