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November 5, 2010

AMHPAC Names HarvestMark® Solution Preferred Traceability Platform for Its Members

Mexican Agricultural Trade Association selects HarvestMark to Deliver Traceability Benefits to Its Membership; First Mutual Customer Agreement Signed at PMA Fresh Summit

Trimble, Sunnyvale, CA. – November 5, 2010 – HarvestMark, Inc., the leader in traceability and authentication solutions, today announced that its fresh food traceability solution HarvestMark has been named the preferred traceability platform of AMHPAC (La Asociación Mexicana de Horticultura Protegida A.C.).  It is the only traceability platform recommended by the organization.  AMHPAC and the HarvestMark team will work closely together to deliver joint education and marketing programs that will enable AMHPAC members to deploy HarvestMark whole-chain traceability tools quickly and efficiently, in compliance with the Produce Traceability Initiative (PTI).  A leading Sinaloa greenhouse grower became the first AMHPAC member to take advantage of this endorsement by becoming a HarvestMark PTI and item-level traceability customer at the PMA Fresh Summit in Orlando, Florida.

"After carefully considering all traceability options for our members, AMHPAC selected HarvestMark," said Cesar Campaña, President, AMHPAC.  "HarvestMark understands the unique traceability needs of the Mexican fresh produce industry.  By using the HarvestMark solution, AMHPAC members will be able to improve supply chain efficiency and deliver added value to distributors, retailers, and end consumers."

In its role as preferred provider, HarvestMark will provide traceability expertise, content and training resources at AMHPAC educational events in Mexico and the U.S.  Additionally, HarvestMark will work with the AMHPAC community on functional enhancements to the HarvestMark platform that are important to produce growers, distributors, and brokers of fresh produce from Latin America.

"AMPHAC members today are leaders in consumer-accessible traceability and PTI compliance," said Eric Viramontes, Director General, AMHPAC.  "The HarvestMark platform enables our members to deploy traceability easily and cost-effectively, to maximize the business return on their investment." 

"AMHPAC has created a strong community of technologically advanced, forward-thinking agricultural providers across Mexico and North America,” said J. Scott Carr, President and CEO, HarvestMark.   "Many HarvestMark customers are associated with AMHPAC, and we are proud to have AMPHAC’s formal endorsement.  We look forward to working closely with the organization and its members on this exciting initiative."

The HarvestMark PTI suite of solutions provides packers and shippers easy-to-install and simple-to-use tools to print PTI compliant case and RPC labels either on-demand or in volume; at the packing shed, on a pack-out line, in the field or at a cooler.  Producers can also easily associate additional information with a case, such as logos, GPS coordinates, crew ID or pallet ID.  Each label is printed with a unique HarvestMark code that can be traced on the web at HarvestMark.com or simply scanned with the HarvestMark iPhone app, enabling instant traceability anywhere in the supply chain.

HarvestMark also offers HarvestMark item-level traceability, which creates consumer engagement, increases retailer confidence, and allows growers and shippers to respond quickly in case of a food safety event.  Both traceability solutions are now available for customers across Mexico, Latin America, and South America.

About HarvestMark, Inc.

HarvestMark, Inc. specializes in product traceability and authentication solutions that deliver valuable business intelligence when and where it’s needed.  Leading companies in the fresh foods, electronics and consumer goods industries rely on HarvestMark’s robust traceability platform to conduct precise trace back, enhance communication and increase security in their supply chain.

HarvestMark®, the fresh food platform from HarvestMark, is the industry’s leading traceability solution.  To date, over 1.75 billion produce packages have been enabled with HarvestMark codes to speed response to suspected food safety events, monitor quality and freshness throughout the supply chain, and earn consumer preference.  Designed for field- and line-packed produce, HarvestMark offers a complete suite of traceability solutions, including case and item-level. It accommodates a wide range of workflows with an open platform for seamless integration with existing systems and with no interruption to business operations.

HarvestMark is a privately held company headquartered in Sunnyvale, CA.  More information can be found at www.Trimble.com and www.HarvestMark.com or call 1-866-76-TRUST (or +1.650.264.6200)