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September 29, 2011

Astin Farms Selects HarvestMark® Traceability Solution for PTI Compliance

Trimble, Sunnyvale, CA – September 29, 2011 – HarvestMark, Inc., today announced that Astin Farms has selected its HarvestMark fresh food traceability solution to get compliant with the Produce Traceability Initiative (PTI), in advance of the December 31, 2011 deadline.

Founded in 1923 in Plant City, Florida, Astin Farms is a third generation business that is a trusted provider of strawberries across the United States and Canada. The Astin Strawberry Exchange and Astin Family Farms represent over 865 acres, and feature a state-of-the-art facility that packs more than 16 million pounds of fruit each season.

“We draw on more than 85 years of growing experience to provide fresh, delicious strawberries,” said J.R. Pierce, Sales and Marketing from Astin Farms. “We chose HarvestMark because of their significant experience in traceability. Their PTI solution is proven by their extensive list of customers, and offered the simplest, most cost-effective route to PTI compliance.“

"We’re delighted that Astin Farms has selected HarvestMark for its PTI needs, and are pleased to help them implement the solution across their growing locations,” said J. Scott Carr, CEO of HarvestMark. “Major retailers are requesting PTI compliance by December 31st, and Astin has an implementation plan that aligns with their growing season and the deadline. We look forward to being their trusted partner for traceability.”

The HarvestMark PTI solution, in use by hundreds of shippers from Canada to Argentina, makes compliance with the Produce Traceability Initiative easy to implement and manage for the cost of hardware and a simple flat annual fee. HarvestMark PTI includes all the hardware and software needed to produce PTI-compliant case, RPC, and pallet labels. Trace-back, trace-forward, and optional production data is securely hosted at HarvestMark.com, delivering unique and valuable supply chain reporting, and enabling on-demand traceability anywhere in the supply chain.

About HarvestMark Traceability Solutions
HarvestMark® is the industry-leading fresh food traceability platform from HarvestMark, Inc. To date, more than 3 billion packages of fresh food have been enabled with HarvestMark traceability, from the produce aisle to the meat case. Designed for a wide range of fresh products, the HarvestMark platform supports industry standard case- and pallet-level traceability. HarvestMark for Items extends the platform to individual sales units, tracing from farm to fork, helping reconnect shoppers with the people who grow and sell their food. HarvestMark solutions speed food safety communication and enable unparalleled insight into the fresh supply chain. The HarvestMark platform supports more than a dozen harvest and production workflows and open integration with existing systems. Visit HarvestMark.com or call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about HarvestMark, Inc., visit www.Trimble.com.