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July 27, 2011

Coleman Natural Launches HarvestMark Traceability on its Petaluma Poultry Products

Trimble, Sunnyvale, CA – July 27, 2011 – HarvestMark, Inc., the leader in traceability and authentication solutions, today announced that Coleman Natural Foods, a leading producer of organic and free range poultry, has selected HarvestMark’s HarvestMark traceability platform for use across its product lines. The first Coleman brands to carry HarvestMark traceability will be Rocky the Range®, Rocky Jr.®, and Rosie® Organic Chicken from Petaluma Poultry®. Consumers will be able to trace their chicken back to the farm to find out where and how it was raised, share their feedback, and check the food safety status of the poultry.

“As a leader in the organic food industry for more than a century, Coleman Natural Foods is dedicated to providing our customers with premium, natural poultry products that are humanely raised, sustainably farmed and free of antibiotics, added hormones or preservatives,” said Bob Salegna, Senior Vice President of Coleman Natural Foods. “By implementing the HarvestMark suite of traceability solutions to our Petaluma Poultry products, we are able to give our customers even more peace-of-mind and information about the poultry in their grocery carts.” Since 1875, Coleman Natural Foods has pioneered natural and organic animal raising practices that represent the highest standard of meat production in the United States today. The company works exclusively with small farms throughout the country that share the conviction to provide American families with premium natural and organic meat, poultry, and prepared foods.

Over 200 customers use HarvestMark to manage their fresh food brands, enabling food safety programs at an item-level, providing a key customer communication and listening channel, and creating unparalleled insights to help manage freshness and quality. The HarvestMark platform is deployed across a variety of fresh foods, from the produce aisle to the poultry counter.

“Today’s shopper values the transparency of knowing when, where, and how their food was grown,” said J. Scott Carr, president and CEO, HarvestMark. “Coleman Natural Foods is the first national poultry company to offer these insights to shoppers, creating a valuable connection between the farm and the table. We are proud to support Coleman Natural in its efforts to communicate one-on-one with each of its customers, and to deliver poultry of superior quality.”

Coleman Natural Foods’ HarvestMark program launches this week. To trace Rocky the Range®, Rocky Jr.®, or Rosie® Organic Chicken back to the farm, look for the sixteen-digit HarvestMark code on the package that can be entered at HarvestMark.com, or scan the QR code on each package using the free HarvestMark app available for Android and iPhone.

About HarvestMark Traceability Solutions
HarvestMark®, the fresh food platform from HarvestMark, is the industry’s leading traceability solution. To date, over 2.7 billion packages of fresh food have been enabled with HarvestMark codes to speed response to suspected food safety events, monitor quality and freshness throughout the supply chain, and earn consumer preference. HarvestMark offers a complete suite of traceability solutions from the produce aisle to the meat counter. It accommodates a wide range of workflows with an open platform for seamless integration with existing systems and with no interruption to business operations. Visit HarvestMark.com or call us at 1-866-76-TRUST (or +1.650.264.6200).

HarvestMark, Inc. specializes in product traceability and authentication solutions that deliver valuable business intelligence when and where it’s needed. Leading companies in the fresh foods, electronics, and consumer goods industries rely on HarvestMark’s robust traceability platform to conduct precise trace back, enhance communication, and increase security in their supply chain. HarvestMark is a privately held company headquartered in Sunnyvale, CA. More information on HarvestMark is available at Trimble.com or by calling 1-866-76-TRUST (or +1.650.264.6200).