August 28, 2014
Fox Packaging and HarvestMark Partner to Bring Enhanced Shopper Engagement to Produce Bags
Innovative packaging company to add best-in-class technology to make it easy for produce growers to market directly to consumers.
Trimble, Sunnyvale, CA., August 28, 2014 -- HarvestMark Inc., provider of HarvestMark, the industry-leading fresh food insights and traceability platform, announced today a partnership with Fox Packaging, a family-owned and operated company that is the leading manufacturer of mesh bag solutions for produce suppliers.
Many of Fox Packaging’s customers need to comply with retailer mandates and are looking for creative ways to use packaging to engage and excite the shopper. By partnering with HarvestMark, Fox is bringing proven, cutting-edge technology to its customers. HarvestMark Connect codes, which are printed on over a billion items every year, is an intuitive way for shoppers to access rich, relevant, and timely content through their mobile phone. The mobile content, which includes grower profiles, recipes, selection tips, storage and preparation ideas, nutrition information, food safety notifications, and more, puts information shoppers are looking for at their fingertips. In turn, the information provided by shoppers helps growers to improve supply chain efficiencies and measure product performance.
“The HarvestMark platform is becoming a powerful tool that helps our customers sell more and drive shopper loyalty. “Companies are also taking advantage of the HarvestMark decision-support tools’ ability to capture shopper activity and turn it into actionable insights.”
The partnership reinforces Fox’s position as the preferred supplier of mesh bags to the produce industry by offering innovations to produce marketers that are seamlessly integrated into a total packaging system.
“We looked at several technologies and found that the HarvestMark solution was the most capable, trusted and suitable for our customers’ needs,” said Keith Fox, President of Fox Packaging. “Growers don’t want to hire a Web team and build software. Our partnership with HarvestMark means our customers can focus on what they do best: bringing great quality, fresh produce to shoppers.”
HarvestMark solutions are used today by more than 400 brands, sourcing fresh food from 4,000 farms from Canada to Argentina. HarvestMark proprietary analytics create new sources of insights and profits for retailers and fresh food producers.
HarvestMark® is the industry-leading fresh food traceability and insights platform from HarvestMark, Inc. HarvestMark solutions deliver transparency and unparalleled insight into the fresh supply chain that drives sales and profit. Designed for a wide range of fresh products, the HarvestMark platform supports industry standard case-level traceability. HarvestMark Connect extends the platform to individual sales units- driving loyalty by connecting farm to fork, speeding food safety communication, and reconnecting shoppers with the people who grow and sell their food. HarvestMark Insights provides on-demand tools and analytics to help optimize quality and freshness. To date, more than 7 billion packages of fresh food have been enabled with HarvestMark traceability. Visit HarvestMark.com, or call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about HarvestMark, Inc., visit www.Trimble.com.
About Fox Packaging
Fox Packaging brings customers over 45 years experience supplying produce businesses across the U.S. with quality packaging solutions. The entire Fox family remains committed to delivering the quality and innovation our customers have come to expect with three generations actively participating in all facets of the business. We pride ourselves on customer service and responding to the needs of our extended family…our customers. Those needs shape our innovations every day. It is these relationships that motivate us to exceed expectations with consistently superior customer service, design, production, and prompt delivery. For more information, contact us at (956) 682-6176 or visit http://www.foxbag.com/.