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October 14, 2010

HarvestMark® Traceability Solution Selected by One of the Leading Asparagus Brands

HarvestMark Traceability to Begin Appearing on Alpine Fresh Asparagus This Month

Trimble, Sunnyvale CA. – October 14, 2010 – HarvestMark, Inc., the leader in traceability and authentication solutions, today announced that Alpine Fresh, a major packer and shipper of asparagus, has selected HarvestMark for its item-level traceability program.

“The HarvestMark item-level traceability solution gives us the ability to engage with consumers and continuously improve our quality and freshness to better meet their needs,” said Walter Yager, CEO of Alpine Fresh. “We are proud to say that we are one of a few companies worldwide that have obtained independent social certification. This is proof to our commitment to do the right thing. Adding HarvestMark traceability further demonstrates our commitment to being a leader in meeting customers’ needs.”

Founded in 1988 with a goal of bridging the gap between growers of fresh fruits and vegetables in Latin America and customers in the United States, Alpine Fresh is known for providing reliability and unparalleled quality to its customers. Alpine Fresh specializes in asparagus, berries, French beans, snap peas and mangoes, and handles more than nine million packages of these items annually.  

Starting this month, consumers will be able trace their Alpine Fresh asparagus at the touch of an iPhone or through the HarvestMark website, where they can get food safety information and learn more about where, when, and how their asparagus was grown.  

“We’re pleased to be working with Alpine Fresh to support their continued commitment to innovation, food safety, and consumer engagement,” said J. Scott Carr, president and CEO, HarvestMark. “Our recent market research underscores the value that consumers place on reconnecting with the people who grow and provide their fresh food.  Alpine Fresh’s partnership with HarvestMark delivers new food safety tools to retain buyers, and opens the door to powerful new connections with consumers.”

About HarvestMark, Inc.


HarvestMark, Inc. specializes in product traceability and authentication solutions that deliver valuable business intelligence when and where it’s needed. Leading companies in the fresh foods, electronics and consumer goods industries rely on HarvestMark’s robust traceability platform to conduct precise trace back, enhance communication, and increase security in their supply chain.

HarvestMark®, the fresh food platform from HarvestMark, is the industry’s leading traceability solution. To date, over 1.75 billion produce packages have been enabled with HarvestMark codes to speed response to suspected food safety events, monitor quality and freshness throughout the supply chain, and earn consumer preference. Designed for field- and line-packed produce, HarvestMark offers a complete suite of traceability solutions, including case and item-level. It accommodates a wide range of workflows with an open platform for seamless integration with existing systems and with no interruption to business operations.

HarvestMark is a privately held company headquartered in Sunnyvale, CA. More information can be found at www.Trimble.com and www.HarvestMark.com or call 1-866-76-TRUST (or +1.650.264.6200)