September 28, 2011
HarvestMark® and Empack Team to Help South American Exporters Meet Traceability Requirements
Trimble, Sunnyvale, CA – September 28, 2011 – HarvestMark, Inc. today announced that it has selected Empack, a leader in solutions for the South American produce industry, as its representative for HarvestMark PTI solutions in Chile and Peru. Empack has been a leader in solutions for the South American produce industry for more than 30 years. They are experts in packaging, printing, and labeling solutions for a wide range of produce categories, including table grapes, stone fruit, avocados, asparagus, and citrus. Empack will provide sales, installation, training, and support for the HarvestMark PTI solution.
The Produce Traceability Initiative (PTI) deadline is quickly approaching, and as the Southern Hemisphere harvest ramps up, shippers and exporters in South America are looking to achieve PTI compliance to meet the needs of their US buyers. Over 200 customers from Canada to Argentina have deployed HarvestMark PTI solutions. Working with Empack, the HarvestMark team brings local support to Chilean and Peruvian shippers.
“We believe HarvestMark is the best traceability solution for South American growers, shippers, and exporters,” said Alberto Calderón, Director General, Empack. “HarvestMark understands the traceability needs of the fresh produce industry and we bring three decades of deep experience with the unique needs of this region. We’re pleased to add HarvestMark to the family of solutions that we represent to help our customers achieve PTI compliance, improve supply chain efficiency, and deliver added value to distributors, retailers, and end consumers.”
“We believe that strong customer relationships are built with local support, tailored to the needs of their business and region,” said J. Scott Carr, CEO of HarvestMark. “By working with Empack we have selected an industry leader with deep experience in the produce industry, specific to the needs of Chilean and Peruvian producers, to represent and support the HarvestMark PTI solution. Together we will continue the traditions of both companies and deliver high-quality solutions tailored to the needs of our customer’s business.”
The HarvestMark PTI solution, in use by hundreds of shippers from Canada to Argentina, makes compliance with the Produce Traceability Initiative easy to implement and manage, from field and line packing, to private label and repacking. HarvestMark PTI includes all the hardware and software needed to produce PTI-compliant case, RPC, and pallet labels. Trace-back, trace-forward, and optional production data is hosted at HarvestMark.com, delivering unique and valuable supply chain reporting, and enabling on-demand traceability anywhere in the supply chain.
About HarvestMark Traceability Solutions
HarvestMark® is the industry-leading fresh food traceability platform from HarvestMark, Inc. To date, more than 3 billion packages of fresh food have been enabled with HarvestMark traceability, from the produce aisle to the meat case. Designed for a wide range of fresh products, the HarvestMark platform supports industry standard case- and pallet-level traceability. HarvestMark for Items extends the platform to individual sales units, tracing from farm to fork, helping reconnect shoppers with the people who grow and sell their food. HarvestMark solutions speed food safety communication and enable unparalleled insight into the fresh supply chain. The HarvestMark platform supports more than a dozen harvest and production workflows and open integration with existing systems. Visit HarvestMark.com or call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about HarvestMark, Inc., visit Trimble.com.