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October 8, 2013

HarvestMark Appoints Charlie Piper Chief Executive Officer

Leading food data and analytics company hires retail heavyweight


Trimble, Sunnyvale CA. – October 8, 2013 – HarvestMark Inc., the innovative leader in data and analytics solutions for the fresh food industry, announced today that it has appointed Charlie Piper as Chief Executive Officer and to the Board of Directors.  The appointment of Mr. Piper, a proven CEO and retail executive, signals the Company’s focus on delivering innovative solutions to retailers and food brands.

Piper said, “This is a very exciting time to be joining HarvestMark.  They have built a first-class team, highly regarded products, hundreds of fantastic customers, and a hard earned reputation for customer service, integrity, and innovation.  The future for big data solutions is very bright, and I look forward to working with the Company’s dedicated employees to bring innovative products and services to our customers.”

Piper was most recently CEO of Prommis Solutions, and was previously CEO of DVDPlay, Inc. and ePay, and was the SVP Operations of Blackhawk Network, Inc. and VP of Corporate Retail Operations of Safeway, Inc.

The Company’s HarvestMark solutions are used by many of the industry’s leading brands today, for traceability, quality management, supply chain optimization, and shopper engagement.  The Company’s HarvestMark nutrition application makes it easier for consumers to make healthier food choices and for marketers to reach highly targeted segments.  HarvestMark’s inventions include pioneering techniques for item-level traceability, the Voice Pick Code (which is now part of the PTI standard), and rapid crowdsourcing of shopper feedback on food.  The Company has been awarded 19 US patents, in addition to multiple international patents.

“The HarvestMark team has built its success by listening to customer needs, and developing innovative solutions to tough problems. They’re not afraid to create new things for their customers and push the envelope of the possible” said Reggie Griffin, former Kroger VP and HarvestMark Advisor.  “This is exactly what retailers want today, and Charlie Piper is a very smart addition to their executive team.”


About HarvestMark

HarvestMark® is the industry-leading fresh food traceability and insights platform from HarvestMark, Inc. HarvestMark solutions deliver transparency and unparalleled insight into the fresh supply chain that drives sales and profit. To date, more than 5 billion packages of fresh food have been enabled with HarvestMark traceability, and over half a million fresh product audits have been conducted with its technology.  The Company’s HarvestMark brand is the most popular consumer application for getting personalized food recommendations.  HarvestMark Insights provides marketers with unprecedented access to highly specific groups of shoppers, directly on their mobile devices.  For more information visit or