September 17, 2013
HarvestMark Brings High Fidelity to Shopper Insights
Leading health and wellness app now enables food and beverage brands to listen to hard-to-reach customer segments
Trimble, Sunnyvale, CA. – September 17th, 2013 – HarvestMark, Inc. announced today that it has released the latest version of the popular ShopWell mobile applications on the iTunes store. The new version includes ‘ShopWell missions’ that invite users to provide feedback on products they have scanned, in return for instant awards. ShopWell’s users care about finding food that meets their personal dietary and wellness goals. ShopWell missions improve the communication between shoppers and the brands that value the opinions of specific customer segments.
The ShopWell app, which has over a million downloads, helps people make smart decisions about the food they eat. At home or in the store, shoppers simply scan a food's barcode to get nutrition information and find out if the food is a good match for their personalized dietary profile. The app’s tremendous popularity and high level of engagement among shoppers who care about health and wellness brings a critical new capability to brand owners who want to listen to highly targeted segments of shoppers.
ShopWell Insights is a revolution in high fidelity market research. Questions about flavor, shelf life, packaging, customer satisfaction, or what's driving repurchase can be asked of very specific groups of shoppers – filtered by product affinity and dietary preferences. Marketers can now more easily understand how customers who want gluten free diets, or low salt, or have scanned cereal bars in a Walmart store for example, perceive their products.
“Over the last 2 years we experimented with collecting opinions about food from shoppers – and found not only extremely high interest from consumers, but also an incredibly rich source of valuable new data for brand owners”. He added, “With our launch of ShopWell Insights, a marketer can now determine which characteristics drive preference and repeat purchase among a very specific group of shoppers. Our team has worked really hard to make it ridiculously easy for brands listen to shoppers who care about the food they buy. Whether it’s a new strawberry variety or a higher fiber salty snack – shopper insights can make the difference between a profitable product and failure.”
By helping brands listen to segments of shoppers who are often missed by traditional research tools, ShopWell Insights furthers the company strategy of making the world a better place to eat.
HarvestMark, Inc. provides innovative solutions to the food industry. HarvestMark® is the industry-leading fresh food insights and traceability platform from HarvestMark. HarvestMark solutions deliver transparency and unmatched insights into the fresh supply chain that drive sales and profit. HarvestMark PTI supports industry standard case- and pallet-level traceability. HarvestMark Connect drives loyalty by connecting farm to fork, speeding food safety communication, and reconnecting shoppers with the people who grow and sell their food. The ShopWell brand provides food recommendations to shoppers based on their personal health and wellness profile. Insights provides on-demand tools and analytics to help optimize quality and freshness. Visit HarvestMark.com or ShopWell.com or call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about HarvestMark, Inc. visit www.Trimble.com.