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November 1, 2011

HarvestMark® Food Traceability App Puts Inside Information Into the Consumer’s Hands

Trimble, Sunnyvale, CA – November 1, 2011 – In today’s digitally connected world, consumers can access any information they seek in an instant. With the introduction of the HarvestMark Food Traceability App from HarvestMark, Inc., consumers can now enjoy instant access to information about the fresh food in their fridge or shopping cart, such as when, where, and how it was grown. For the first time, shoppers can find out the food safety status of fresh food that carries a HarvestMark code, connect to the farmer and keep a history of the food they’ve traced.

“Today’s shoppers want to know their food is fresh and safe, and where it’s from,” said J. Scott Carr, CEO of HarvestMark. “And they want this information instantaneously with the simple scan of a smartphone. We are pleased to introduce the newest HarvestMark Food Traceability App, which is the first to empower shoppers with harvest, freshness, and safety information about the food they eat. We’re proud to work with over 3,000 farms and ranches, from Canada to Argentina, to provide this important information to shoppers.”

To trace food, shoppers simply download the free HarvestMark App for iPhone, look for the 16-digit HarvestMark code on participating fruit, vegetable, and poultry brands, and scan or type the code to instantly retrieve harvest information specific to the package of food they’re holding. Shoppers can also ask questions and give feedback to the people who grow and sell their food using the new “Talk to the Farmer” feature, which connects them with the source of their food. In addition, customers can rely on the Food Safety Notification feature, which updates a food’s safety status to provide an immediate line of communication to the shopper in the event of a recall.

“We know how important it is to our customers that they learn as much as they can about the foods they choose to buy and eat,” said Matt Mandel, Vice President of Sales and Marketing for SunFed. “By featuring HarvestMark on our melon, including cantaloupe, we are proud to provide customers with the information they seek to give them peace of mind when buying healthy food for their families.”

HarvestMark is the fresh food traceability platform from California-based HarvestMark, Inc. Thousands of farms in the US, Canada, Mexico, and South America use HarvestMark traceability to connect the field to the kitchen, letting shoppers know when, where, and how their food was grown. To date, more than three billion packages of food have been made traceable with HarvestMark.

HarvestMark traceability can be found at thousands of grocery stores across the United States and Canada, on brands including chicken from Coleman Natural® Petaluma Poultry, berries from Driscoll’s®, fruits and vegetables from Fresh Selections by Kroger™ and Private Selection by Kroger®, and produce from Sun World®, Del Campo®, Alpine Fresh®, Borders Melon, Frontera, and many other brands. The newest HarvestMark Food Traceability App is available for iPhone 4, 3GS, and iPad, and shoppers can also trace their fresh food by entering HarvestMark codes at HarvestMark.com.

Download the new version of the HarvestMark Food Traceability App here.

About HarvestMark Traceability Solutions
HarvestMark® is the industry-leading fresh food traceability platform from HarvestMark, Inc. To date, more than three billion packages of fresh food have been enabled with HarvestMark traceability, from the produce aisle to the meat case. HarvestMark works with food producers of all sizes to enable tracing from farm to fork, helping reconnect shoppers with the people who grow and sell their food. HarvestMark solutions speed food safety communication and enable unparalleled insight into the fresh supply chain. For more information about food traceability, visit HarvestMark.com. For more information about HarvestMark, Inc., visit Trimble.com.