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June 29, 2010

HarvestMark PTI Solution Gains Momentum

Trimble, Sunnyvale, CA. – June 29, 2010 – HarvestMark, Inc., the leader in traceability and authentication solutions, today announced that adoption of its HarvestMark PTI solution continues to accelerate. A growing number of grower/shippers are taking advantage of the extended PTI milestone timeline to be compliant ahead of the deadline.  To date, more than 50 grower/shippers across the U.S., Mexico and Canada have chosen the HarvestMark PTI solution – including multiple customers who signed up after the PTI milestone adjustment announcement.  Companies that have selected HarvestMark for PTI include Fazio Marketing, Fresh Farms, John Loos Farms, Inc., King Fresh, Rich-Pak, Sageland Farms, Sunnyside Packing Company, The Sykes Company and Ridge- Sweet Melon Growers, Inc.  The HarvestMark PTI solutions not only enable produce companies to comply with the PTI guideline, but to also capture new levels of operational efficiencies, improve supply chain visibility, and engage their retail customers.

“The recent announcement of the PTI milestone adjustment didn’t impact our PTI implementation plan as we realized the value of getting onboard early and taking advantage of the benefits we would gain through the HarvestMark solution,” said Bill Sykes, The Sykes Company.  “We were surprised how simple the HarvestMark PTI solution was to implement and use, and now we have the ability to access critical information such as feedback on time-to-market and distribution.”

The HarvestMark PTI suite of solutions provides packers and shippers easy-to-install and simple-to-use tools to print PTI compliant case labels either on-demand or in volume; at the packing shed, on a pack-out line, at a cooler, or in the field. Producers can also easily associate additional information with a case, such as GPS coordinates, crew ID, or pallet ID.  Each label is also printed with the VoiceCode™, a four-digit ‘digest' of the GTIN and Lot number that speeds picking in a customer’s Distribution Center, and a unique HarvestMark Code that makes the case traceable online at HarvestMark.com.  Producers and produce buyers can instantly access harvest and logistics data, food safety status, and details of the source and grower when and where they need it.

“We selected HarvestMark PTI because it’s a plug-in and go solution,” said Javier Molina, Fresh Farms.  “We’re already seeing efficiency gains and now have access to new levels of data that will drive overall improvement in operations and sales.  Our retail customers have asked us to be PTI compliant. With HarvestMark, we were able to get on a path to compliance quickly rather than waiting until the last moment.”

“While some companies are choosing to wait a year before investigating solutions, forward-thinking growers/shippers are strategically moving forward with PTI implementation, and reaping the benefits of a head start,” said J. Scott Carr, president and CEO, HarvestMark.  “Companies that have deployed HarvestMark PTI have the advantage of exploiting the data that derives from PTI, integrating smoothly into their customers' systems, promoting their product as traceable, and signaling to those retailers who have stated a commitment to PTI that they are investing in the future.”

The Produce Traceability Initiative calls for produce shippers to complete and share their GTIN assignments with buyers by September 30, 2009, and to apply PTI compliant labels to cases by end of 2011.  HarvestMark PTI simplifies the process of GTIN assignment and distribution, and allows a shipper to get started now with an easy-to-deploy solution, enhancing their food safety programs, narrowing the potential impact of a recall, and meeting the requirements of their buyers.  More information is available at www.HarvestMark.com.

About HarvestMark, Inc.

HarvestMark, Inc. specializes in product traceability and authentication solutions that deliver valuable business intelligence when and where it’s needed. Leading companies in the fresh foods, electronics and consumer goods industries rely on HarvestMark’s robust traceability platform to conduct precise trace back, enhance communication, and increase security in their supply chain.

HarvestMark®, the fresh food traceability solution from HarvestMark, is the industry’s fastest growing traceability application. To date, well over a billion produce packages have been enabled with HarvestMark codes to speed response to suspected recall events and deliver on-demand product information throughout the supply chain. Designed for field- and line-packed produce, HarvestMark offers a complete suite of traceability solutions, including case and item-level. It accommodates a wide range of workflows with an open platform for seamless integration with existing systems. HarvestMark supports a variety of packaging formats making it quick to deploy with no interruption to business operations.

HarvestMark is a privately held company headquartered in Sunnyvale, CA. More information can be found at www.Trimble.com and www.HarvestMark.com or call 1-866-76-TRUST (or +1.650.264.6200)