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March 1, 2012

JemD Farms Improves Supply Chain Visibility with HarvestMark Business Intelligence Tools

Trimble, Sunnyvale, CA. – March 1, 2012 – HarvestMark Inc., the leading provider of traceability and fresh supply chain insights, today announced that JemD Farms, an international greenhouse produce company, has deployed HarvestMark business intelligence tools to gain greater visibility into its supply chain.

JemD Farms deployed the HarvestMark PTI solution across its packing facilities to achieve compliance with the Produce Traceability Initiative (PTI), and is now leveraging data captured by the solution into insights that will drive sales and profit. The HarvestMark system is in use on their automated packing lines in Ontario, their packing operations in Mexico, and by co-packers who are not integrated into JemD’s ERP system. In addition, JemD Farms has implemented the HarvestMark PTI solution to produce Hybrid Pallet Tags, labeling outgoing pallets to carry traceability forward to their buyers.

Each day, the HarvestMark system brings together production and traceability data from across JemD’s farms and distribution centers to provide users with on-demand dashboards that deliver insights about production and in-transit product. Using a PC or an iPad, JemD users can see the in-bound volume of product by packer, identify the origin of any lot, and analyze historic production trends. Using these HarvestMark business intelligence tools, JemD Farms provides their sales desks with several days of advanced notice about in-bound product, allowing teams to optimize their sales motions, support ad planning, and give retailers better product visibility.  

“We’re delighted with HarvestMark,” said Adrian Abbott, VP of Operations at JemD Farms. “We’ve been committed to PTI from the outset, but viewed it as pure cost. Using HarvestMark’s business intelligence tools, we’re able to capture enterprise value from our traceability program. We now have broader visibility to production sooner, which enables us to deliver our promise of seamless greenhouse perfection year-round.“

JemD Farms is the first North American integrated solution in greenhouse-growing, growing product in Mexico and Canada to provide the highest quality greenhouse produce year-round. The company ships tomatoes, sweet peppers, cucumbers, and eggplant under the Redsun and Goldensun brands, as well as specialty products under the JemD Farms Artisan Series label.

“We developed HarvestMark PTI to make compliance with industry standards easy and affordable, and JemD has taken advantage of the solution’s flexibility across their operation,” said J. Scott Carr, president and CEO of HarvestMark. “But achieving compliance is just the start. We’ve demonstrated that traceability can deliver more than food safety; it allows produce companies to integrate data from across their operations to drive sales and profit. We’re thrilled to deliver valuable business intelligence tools that support JemD’s growth strategy.”

The HarvestMark PTI solution, in use by hundreds of shippers from Canada to Argentina, makes compliance with the Produce Traceability Initiative easy to implement and manage. HarvestMark PTI includes all the hardware and software needed to produce PTI-compliant case, RPC, and pallet labels. Trace-back, trace-forward, and production data is securely hosted on the HarvestMark platform, delivering unique and valuable supply chain reporting, and enabling on-demand traceability anywhere in the supply chain.

About HarvestMark Traceability Solutions
HarvestMark® is the industry-leading fresh food traceability platform from HarvestMark, Inc. To date, more than 3.8 billion packages of fresh food have been enabled with HarvestMark traceability, from the produce aisle to the meat case. Designed for a wide range of fresh products, the HarvestMark platform supports industry standard case- and pallet-level traceability. HarvestMark for Items extends the platform to individual sales units, tracing from farm to fork, helping reconnect shoppers with the people who grow and sell their food. HarvestMark solutions speed food safety communication and enable unparalleled insight into the fresh supply chain. The HarvestMark platform supports more than a dozen harvest and production workflows and open integration with existing systems. Visit HarvestMark.com or call us at call 1.866.76.TRUST (or +1.650.264.6200). For more information about HarvestMark Inc., visit Trimble.com.

About JemD Farms
JemD Farms is a greenhouse produce company providing retailers and consumers with a 12-month supply of freshness and quality. JemD Farms is the first and only Canadian and Mexican owned greenhouse company in North America. To address the challenging dynamics of “Supply & Demand,” our ground-breaking merger brought together an exceptional group of like-minded owners, growers, and service professionals unparalleled in the greenhouse industry today. Our vertical integration closes the gap between grower, retailer, and consumer. Our company shares common views regarding ethical and environmentally sound growing practices, food safety & traceability and product and packaging innovation. Our two consumer brands are Red Sun representing our Mexican grown produce and Golden Sun for our Canadian grown produce. Visit jemdfarms.com to learn more, or contact Sabrina Pokomandy, PR Manager at 404.608.1880.