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June 19, 2012

McDaniel Fruit Company Selects HarvestMark for Compliance with the Produce Traceability Initiative

Trimble, Sunnyvale, CA. – June 19, 2012 – HarvestMark, Inc., provider of the industry-leading HarvestMark fresh food traceability and supply chain insights platform, announced that McDaniel Fruit Company has selected the company’s HarvestMark PTI solution to achieve compliance with the Produce Traceability Initiative (PTI). The California-based McDaniel Fruit Company has deployed the HarvestMark PTI solution across its Linda-Vista brand of avocados.

“McDaniel Fruit Company has always provided fresh, high quality avocados to the trade through our proprietary Linda-Vista brand programs. McDaniel is committed to meeting the milestones of the Produce Traceability Initiative (PTI) and providing our customers with the assurance that every product they purchase from McDaniel is fully traceable back to its original source” said Rankin McDaniel, President of McDaniel Fruit Company. “McDaniel chose HarvestMark because they offered the most reliable, cost effective solution for achieving compliance with the PTI guidelines. With HarvestMark PTI in place, every case of McDaniel Linda-Vista avocados is compliant with industry standards and traceable throughout the supply chain.

McDaniel Fruit Company is a vertically integrated avocado distribution company located in Fallbrook, CA. For more than half a century the McDaniel Fruit Company has harvested, packaged and shipped Linda-Vista brand avocados from its own orchards, as well as more than 500 California growers who market their production through McDaniel’s U.S. distribution network.

“We’re delighted that McDaniel Fruit Company has selected HarvestMark for its PTI compliance needs and are pleased to help them implement the HarvestMark PTI solution across their avocado operations,” said J. Scott Carr, CEO of HarvestMark. “We are proud to be their partner in traceability.”

The HarvestMark PTI solution, in use by hundreds of shippers from Canada to Argentina, makes compliance with the Produce Traceability Initiative easy to implement and manage. HarvestMark PTI includes all the hardware and software needed to produce PTI-compliant case, RPC, and pallet labels. Trace-back, trace-forward, and production data is securely hosted on the HarvestMark platform, delivering unique and valuable supply chain reporting, and enabling on-demand traceability anywhere in the supply chain.

About HarvestMark Traceability Solutions

HarvestMark® is the industry-leading fresh food traceability platform from HarvestMark, Inc.

HarvestMark solutions deliver transparency and unparalleled insight into the fresh supply chain that drives sales and profit. Designed for a wide range of fresh products, the HarvestMark platform supports industry standard case- and pallet-level traceability. HarvestMark for Items extends the platform to individual sales units- driving loyalty by connecting farm to fork, speeding food safety communication, and reconnecting shoppers with the people who grow and sell their food. To date, more than 4 billion packages of fresh food have been enabled with HarvestMark traceability, from the produce aisle to the meat case. Visit HarvestMark.com, download the free HarvestMark Food Traceability App for iPhone and Android, or call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about HarvestMark, Inc., visit www.Trimble.com.