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January 14, 2009

Organic Alliance Launches Traceability Program with HarvestMark®

On-demand access to harvest data underscores rigorous food safety and growing practices and delivers new levels of information across the supply chain

Trimble, Sunnyvale, CA. - January 14, 2009 - HarvestMark, Inc., the leader in traceability and authentication solutions, today announced that the Organic Alliance, Inc. (OTC: ORGC) has selected HarvestMark® for its traceability program. A leader in the supply of certified organic products, Organic Alliance will incorporate HarvestMark as part of its Certified OriginT program that combines in-person inspection and certification by food technologists with on-demand traceability to assure buyers that their products meet or exceed all organic growing and production standards.

Organic Alliance will deploy HarvestMark for its entire line of product offerings starting with its new line of organic avocadoes followed by organic grass fed beef. HarvestMark traceability codes found on Organic Alliance packaging can be entered at HarvestMark.com to instantly retrieve harvest data, country of origin, organic certification, and grower profiles.

"Deploying HarvestMark traceability enables us to further extend the value and the unique characteristics of our products while bringing increased attention to organic growing and production standards," said Parker Booth, president, Organic Alliance. "We are excited to tell our story, introduce our important network of growers, and ensure our buyers and consumers have confidence each and every time they purchase an Organic Alliance product."

The HarvestMark solution gives items, cases, trays, and pallets a unique identity that links to harvest, packing, and supply chain information. The HarvestMark portal provides instant trace-back, and easy access to distribution, quality, and food safety information. Using HarvestMark codes, consumers will be able to access traceability information at home via the Web. Growers, packers and shippers can use the HarvestMark solution to offer enhanced traceability and supply chain management services to their retail buyers - further differentiating their products and customer service.

"Organic Alliance's Certified Origin program underscores the company's proactive stance on food safety and its commitment to quality and excellence at every step of the process," said J. Scott Carr, president and CEO, HarvestMark. "We look forward to working with Organic Alliance to deliver a successful traceability program that will result in increased customer loyalty and growth in brand equity."

Designed for field- or line-packed produce, HarvestMark is a complete traceability solution. It accommodates a wide range of workflows with an open-platform for seamless integration with existing systems. Fully compatible with GS1 standards and the Produce Traceability Initiative, HarvestMark supports a wide range of packaging formats making it quick to deploy with no interruption to business operations.

To learn more about HarvestMark, visit www.harvestmark.com or call 1-866-76-TRUST (or +1.650.264.6200).

About Organic Alliance:
Organic Alliance, Inc. (OTCBB:ORGC) plans to become one of the world's leading providers of USDA certified organic foods and crops to many of the world's leading consumer package goods companies, food processors, food distributors, and retail grocery chains. Organic Alliance sources a wide range of top quality, food safe, certified organic products from its worldwide grower network and uses its Certified OriginT program to demonstrate every product grown, packed and shipped maintains its organic credibility throughout the supply chain.

About HarvestMark, Inc.
HarvestMark, Inc. provides the most secure and simple to deploy unit-level brand security and real-time channel intelligence solution in the market. HarvestMark's powerful technology platform delivers effective product authentication and traceability to help brand owners increase consumer trust, build new levels of channel intelligence, and drive sales. HarvestMark®, the fresh food traceability solution from HarvestMark, speeds response to suspected recall events, and delivers valuable product information and marketing programs across the supply chain, all the way to the consumer.

HarvestMark's security codes are now protecting millions of dollars of branded goods. Leading companies in the fresh produce, electronics, and consumers packaged goods industries rely on HarvestMark to increase security in the channel and inspire trust in their brands.

HarvestMark is a privately held company headquartered in Sunnyvale, CA. More information can be found at www.Trimble.com.

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