May 7, 2012
SunFed Launches New Line of Organic Melons with HarvestMark® Traceability
Trimble, Sunnyvale, CA. – May 07, 2012 – HarvestMark, Inc., provider of the industry-leading HarvestMark fresh food traceability and supply chain insights platform, announced that SunFed will include HarvestMark traceability on their new line of organic melons. Using HarvestMark, SunFed will create a valuable connection between their growers, retailers, and the shopper. Shoppers will be able to instantly learn where, when, and how their SunFed melons were grown, get notified in the event of a recall, and provide valuable product feedback.
Each SunFed label on their new line of organic melon will carry a unique HarvestMark QR Code, providing a platform for enhanced food safety communication, and mobile and social marketing. Shoppers and retail buyers can easily access information they care about by scanning the HarvestMark QR code with their smartphones or entering the 16-digit HarvestMark code at HarvestMark.com. They can also provide feedback to SunFed using HarvestMark’s mobile-and web-optimized feedback tools.
“Through our own primary market research, we know that buyers of natural and organic produce place a high value on transparency: discovering more about the source of the food they purchase for their families,” said J. Scott Carr, president and CEO of HarvestMark. “We’re excited that SunFed has chosen to implement HarvestMark across its new line of organic melons, creating a valuable connection with the shopper. SunFed will be able to use the HarvestMark platform to aggregate data from shopper engagement, gain insights from customer feedback to build loyalty, and tune their growing and packing processes to get the best quality product.”
SunFed has begun deploying HarvestMark on their new organic honeydew melons, cantaloupes and seedless watermelons. The new organic melons will be available for purchase this month, with additional expansion next year. In the event of a recall, shoppers can instantly check the food safety status of their melon by scanning the HarvestMark QR code or entering its unique 16-digit code at HarvestMark.com. The free HarvestMark app is available for iPhone and Android.
“We know how important it is to our customers that they learn as much as they can about the foods they choose to buy and eat,” said Matt Mandel, Vice President of Sales & Marketing for SunFed. “By featuring HarvestMark on our melons, including cantaloupe, we are proud to provide customers with the information they seek to give them peace of mind when buying healthy food for their families.”
To date, more than four billion packages of food have been made traceable with HarvestMark. Thousands of farms in the US, Canada, Mexico, and South America use HarvestMark traceability to connect the field to the kitchen, letting shoppers know when, where, and how their food was grown, and gain valuable shopper and supply chain insights.
SunFed is a privately held, full-service produce company with headquarters in Nogales (Rio Rico), AZ. It is committed to providing its customers with the finest produce and has a reputation for delivering freshness and quality. SunFed has always demonstrated leadership in its approach to food safety, and it continues to evolve the paradigm with the continued expansion of HarvestMark across their offerings. For more information, visit Sunfed.net.
About HarvestMark Traceability Solutions
HarvestMark® is the industry-leading fresh food traceability platform from HarvestMark, Inc. HarvestMark solutions deliver transparency and unparalleled insight into the fresh supply chain that drives sales and profit. Designed for a wide range of fresh products, the HarvestMark platform supports industry standard case- and pallet-level traceability. HarvestMark for Items extends the platform to individual sales units – driving loyalty by connecting farm to fork, speeding food safety communication, and reconnecting shoppers with the people who grow and sell their food. To date, more than 3.9 billion packages of fresh food have been enabled with HarvestMark traceability, from the produce aisle to the meat case. Visit HarvestMark.com, download the free HarvestMark Food Traceability App for iPhone and Android, or call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about HarvestMark, Inc., visit www.Trimble.com.