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September 26, 2012

HarvestMark Awarded Patent for Item-Level Traceability of Clamshell Containers

Trimble, Sunnyvale CA. – Sept. 26, 2012 – HarvestMark Inc., provider of HarvestMark, the industry-leading fresh food traceability and insights platform, today announced it has been granted a patent on innovations for making clamshell containers traceable at the item level.

The new patent, U.S. Patent No. 8,240,564, covers an apparatus for associating individual clamshells to master cases during package manufacture and labeling to simplify traceability applications. The clamshells are pre-labeled with traceability codes, and those clamshells are assigned to a master case during manufacture. HarvestMark’s innovation completely eliminates the need for additional labor in the field or packinghouse to capture critical harvest and product data and make those packages traceable. The invention covered by this patent has been incorporated into package manufacturing facilities across the US, Latin America and Asia, and has been used to reliably produce hundreds of millions of traceable clamshells annually.

As retailers and consumers increasingly expect produce to be traceable at the unit level, this innovation makes it easy for producers of field-packed produce to meet those needs without disrupting their operations or increasing labor costs.

“Making field-packed products traceable to the item-level had previously been prohibitively labor-intensive and time-consuming,” said HarvestMark CEO J. Scott Carr. “Our innovation enabled growers to seamlessly incorporate traceability into their clamshell packaging, without adding man-hours or reducing picking productivity at harvest. New regulations and retailer requirements are increasing the importance of comprehensive fresh food traceability. HarvestMark solutions, powered by innovations like this, are enabling growers to meet these demands in an efficient and cost-effective manner.”

The ‘564 patent is the result of HarvestMark’s continued investment in technology and process innovation.  HarvestMark technology and the HarvestMark platform continue to bring the company’s fresh food customers cost-effective, reliable solutions that make traceability simpler, more accurate and more useful, so customers can easily comply with standards, and win with quality and freshness.

About HarvestMark Traceability Solutions

HarvestMark® is the industry-leading fresh food traceability and insights platform from HarvestMark, Inc. HarvestMark solutions deliver transparency and unparalleled insight into the fresh supply chain that drives sales and profit. Designed for a wide range of fresh products, the HarvestMark platform supports industry standard case- and pallet-level traceability.  HarvestMark Connect extends the platform to individual sales units- driving loyalty by connecting farm to fork, speeding food safety communication, and reconnecting shoppers with the people who grow and sell their food. To date, more than 4 billion packages of fresh food have been enabled with HarvestMark traceability, from the produce aisle to the meat case.  Visit HarvestMark.com, download the free HarvestMark Food Traceability App for iPhone and Android, or call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about HarvestMark, Inc., visit www.Trimble.com.

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