HarvestMark

8/11/10

HarvestMark Arrives in Portland Produce Aisles

New system helps shoppers follow their fresh fruits and veggies back to the farm.

6/29/10

HarvestMark® PTI Solution Gains Momentum

PTI implementation continues steady growth despite milestone adjustment; Grower/shippers embrace HarvestMark PTI as the solution of choice to meet industry goals

6/29/10

HarvestMark® PTI Solution Gains Momentum

PTI implementation continues steady growth despite milestone adjustment; Grower/shippers embrace HarvestMark PTI as the solution of choice to meet industry goals

6/15/10

Botsford & Goodfellow Launches Traceability Initiative with HarvestMark®

Oregon-based produce shipper employs both PTI and item-level traceability for its popular Hermiston watermelons

5/1/10

Tomatoes Track and Trace

The bad guys are more brazen than ever, says one informed observer. So brand-protection solutions are receiving more attention than ever before.

4/22/10

Modern Farms Selects HarvestMark® for PTI Compliance

Leading mushroom grower/shipper to deploy HarvestMark PTI to simplify data management and automatically synch information across packing locations 

4/14/10

More than 30 Companies Join the HarvestMark® Partner Network

Alliance with leading package and label experts from the U.S., Mexico, and Asia extends HarvestMark availability across a wide range of packaging styles and packing processes

3/2/10

Westlake Produce Co. offers more traceability

Westlake Produce Co., Winter Haven, Fla., is using Redwood City, Calif.-based YottaMark Inc.'s HarvestMark on its Always Fresh-brand blueberries and watermelons this spring.

3/2/10

Westlake Produce Company Expands Traceability Program with HarvestMark®

Leading grower/shipper to roll out traceable blueberries and watermelons this spring

2/16/10

Gearing up for PTI

It's only a matter of time until traceability is a must

2/3/10

Westlake Produce Company Expands Traceability Program with HarvestMark®

Leading grower/shipper to roll out traceable blueberries and watermelons this spring

2/2/10

Ontario greenhouse shippers sign on with HarvestMark

LEAMINGTON, Ontario - Two Canadian greenhouse produce shippers are using HarvestMark for traceability for the first time this year. Jem-D Internat...

2/2/10

Canadian greenhouse produce leaders select 'HarvestMark'

YottaMark Inc. announced Feb. 2 that its "HarvestMark" fresh food traceability solution was selected by leading Ontario greenhouse produce shipper...

2/2/10

Canadian Greenhouse Produce Leaders Select HarvestMark®

Huron Produce and Jem-D International to deploy HarvestMark for PTI-compliant and item-level traceability initiatives

1/27/10

YottaMark Awarded Key Traceability Patent

Fresh food traceability leader receives patent for scalable product identification and authentication

1/19/10

YottaMark expands in Mexico

YottaMark Inc., Redwood City, Calif., is expanding its sales and support team in Mexico through a new relationship with AgroSupport of Mexico.

1/19/10

YottaMark Expands HarvestMark Operations in Mexico

New packaging relationships, and in-country sales and support team through partnership with AgroSupport of Mexico, brings traceability resources to Mexican grower/shippers.

1/15/10

Food safety is top-of-mind at SEFVC

As is increasingly the case when members of the produce industry gather, food safety was top-of-mind at the 12th annual Southeastern Regional Fruit and Vegetable Conference, held Jan. 7-10 at the Savannah International Trade and Convention Center.

1/11/10

Food Safety iPhone Apps: HarvestMark

You probably already use your iPhone to get directions, play music, or look up movie times, but did you know you could use it to track your food from farm to fork?

1/9/10

Southeast convention focuses on food safety

Food safety remained a top issue at the 2010 Southeast Regional Fruit and Vegetable Conference on Jan. 7-10, which drew upon some of the biggest industry names in food safety.

1/4/10

Traceability initiatives, solutions gain ground

After food safety concerns topped the list of fresh produce industry news stories for 2007 and the Salmonella Saintpaul outbreak incorrectly linked to tomatoes ranked as the No. 1 story of 2008, the produce industry should have seen this one coming.

12/29/09

Track Your Food: Do You Know Where Your Food Comes From?

Widespread food recalls and illnesses traced to peanut butter, tomatoes, and spinach have savvy consumers demanding to know where their food comes from. More companies are making it easier to find out. Here's a look at some of the newest ways to trace your food to its source:

12/23/09

Food safety fears fuel traceability options

Amidst an environment where outbreaks of food-related illnesses seem to be making headlines with increasing regularity, and one in which consumers' trust in government and other institutions continues to plunge as the result of a shaken economy, food safety concerns are at an all-time high.

12/23/09

YottaMark Receives Industry Accolades

Traceability leader recognized in Food Logistics' FL100; selected as a finalist for Red Herring global award

12/3/09

Report offers 'good-for-you' approaches to healthier marketing

A report from Information Resources Inc. released Nov. 30 sheds light on consumer lifestyle trends amidst a sputtering economic recovery.

12/1/09

Van Groningen & Sons Delivers Traceable Watermelons using HarvestMark ®

Grower of popular "Yosemite Fresh" label watermelons becomes first in California to deploy HarvestMark

11/30/09

YottaMark Closes Series C Funding; Adds Produce and Supply Chain Veterans to Management Team

Company expands staff and invests in enhanced features of the HarvestMark solution for fresh food traceability

11/21/09

Watermelon association works on food safety image

Bar codes, personal digital assistants and satellite technology are among the new tools being used to help harvest oranges for the Sunny Cove Citrus packinghouse.

11/21/09

Watermelon association works on food safety image

Bar codes, personal digital assistants and satellite technology are among the new tools being used to help harvest oranges for the Sunny Cove Citrus packinghouse.

11/16/09

Free iPhone app lets consumers track path of produce

As the world turns, there's a crop of watermelons, cucumbers, tomatoes and squash ready to tell the story of their lives. And these little dramas are showing up on the small(er) screen.

10/29/09

Kroger Bows 'Quality You Can Trace' Pledge on Signature Fresh Salad Line

With produce traceability factoring as a front and center issue among grocery trading partners, the Kroger Co.'s new proprietary line of fresh salads includes new technology on the packaging that enables customers to learn where the produce was grown as part of grocery chain's "Quality You Can Trace" program.

10/29/09

New Kroger Salad Includes Traceability Technology

Kroger has teamed with HarvestMark, a food traceability system from YottaMark, Redwood City, Calif., to offer customers easy access to information on where the retailer's new line of private label fresh salads was grown as part of Kroger's "Quality You Can Trace" program.

10/28/09

Shoppers can track Kroger salad origins

Bar codes that let shoppers trace their food back to the field

10/28/09

Kroger's Fresh Selections salad offers new traceback technology

The Kroger Co., Cincinnati, is using new traceability technology of on its line fresh salads that allows consumers to learn where the produce is grown.

10/28/09

New Product News: The Kroger Co.

New Product News: The Kroger Co. teamed with HarvestMark to launch Fresh Selections by Kroger, packaged salads that feature a 16-digit shopping code shoppers can enter at HarvestMark.com to learn more about the salad's origin, packing location, ingredients, date and time the product was packed.

10/28/09

Salad Origin Now Traceable With New Kroger Greens

Ever wondered where that lettuce leaf you're eating was grown?

10/28/09

Kroger introduces COOL labeling on salad packaging

Grocer's line of fresh salads uses new technology to give more information on package.

10/28/09

Kroger makes knowing salad origins easier

CINCINNATI (Oct. 28) Kroger has partnered with HarvestMark to make it easier for customers to trace the origins of the store's produce.

10/28/09

Kroger's New Line of Fresh Salads Enables Customers To Learn the Origin of the Produce Through Exclusive Technology

Kroger's new line of its own fresh salads includes new technology on the packaging that enables customers to learn where the produce was grown as part of Kroger's "Quality You Can Trace" program.

10/9/09

Tracking With Traceability

Speedy response, definitive answers and reducing collateral damage are all potential benefits of case-level traceability.

10/9/09

From farm to fork

Bar codes that let shoppers trace their food back to the field DESPITE its preoccupation with hygiene, America's dirty secret is that it is one of the most dangerous places in the developed world to eat. Every year 76m Americans become ill because they have consumed contaminated food-a staggering 26,000 cases per 100,000 population.

10/8/09

HarvestMark provides free traceability tool

ANAHEIM, Calif. - Redwood City, Calif. - based YottaMark Inc. wants to help shippers become compliant with the Produce Traceability Initiative and is providing an essential tool.

10/7/09

PMA expo draws record-breaking crowd

Over 19,000 attendees took part in the 60th Produce Marketing Association Fresh Summit Convention & Exposition in California

10/5/09

PMA Names Packaging Award Winners

The Produce Marketing Association has announced the winners of its annual produce packaging awards.

10/2/09

PMA awards recognize packaging innovation

The Produce Marketing Association is recognizing innovation in packaging at Fresh Summit with the third annual Impact Award: Excellence in Packaging program.

9/30/09

YottaMark Releases Free GTIN Assignment Tool for the Produce Industry

GTIN assignment tool-part of the HarvestMark® PTI offering-made available as grower-shippers complete and distribute their GTIN lists

9/30/09

SunFed Launches Traceability Program with HarvestMark

Arizona-based full-service produce company selects HarvestMark for PTI and item- level traceability

8/6/09

YottaMark's Tech Goes Back To The Farm

Elliot Grant started YottaMark Inc. in 2005 with an idea to prevent counterfeiting that had become rampant in industries such as pharmaceuticals, electronics and other areas.

8/3/09

Where Does Your Produce Come From?

It's now easier to figure out exactly where your fresh produce comes from. KGO's Rob Artigo reports on a new tracking system developed by a Redwood City startup.

8/3/09

Leger & Son Traceability Program to Comply With PTI

Watermelon grower and shipper Leger & Son has expanded its traceability program to include the deployment of HarvestMark PTI from Redwood C...

7/20/09

Produce with HarvestMark Traceability Passes Half a Billion

Traceability efforts in the produce industry continue to build momentum as the Obama Administration calls for national trace-back system to improve food safety

7/13/09

George Perry & Sons to Deliver Traceable Watermelons using HarvestMark®

California watermelon grower-shipper selects HarvestMark to enhance food safety and connect directly with buyers and consumers

7/8/09

Startup's stickers identify the source of food

YottaMark's HarvestMark program is helping several growers reach compliance with the Produce Traceability Initiative.

7/8/09

Growers Using Traceability

YottaMark's HarvestMark program is helping several growers reach compliance with the Produce Traceability Initiative. With the Produce Traceabi...

7/1/09

Food for Thought

Your watermelons could be from Nicaragua. Those grapes? California. Many Americans want to know where their produce was grown, according to a new survey. You don't need to dig around to find out-just look for a HarvestMark sticker with a number code on fruits and veggies (found on many major brands). Enter the code on harvestmark.com to see your produce's pedigree.

6/26/09

Calculating the cost-benefit of the traceability initiative

In his recent column, "Cost-benefit analysis: Is it too much information?" (May 25), The Packer's National Editor Tom Karst asked: "What's the cost-benefit of the Produce Traceability Initiative (PTI)

6/23/09

YottaMark Advisory Board Adds Bruce Peterson To Roster

Some individuals seem to always attract the interest of many in the trade. So it goes with Bruce Peterson. We have covered his actions and recor...

6/17/09

Bruce Peterson Joins YottaMark Advisory Board

Produce industry veteran Bruce Peterson has joined YottaMark, Inc.'s board of advisors, for which he will advise the traceability and authentica...

6/17/09

Bruce Peterson Joins YottaMark Advisory Board

Former Wal-Mart Executive to drive policy and retail strategy for the HarvestMark® fresh food traceability business YottaMark, Inc., the lead...

6/16/09

Bruce Peterson joins board of traceability specialist

The former perishables chief at Wal-Mart Stores Inc. has joined the advisory board of a traceability services provider YottaMark. Bruce Peterso...

6/16/09

Bruce Peterson drops in at YottaMark

The former Naturipe CEO and Wal-Mart executive has joined the group's board of advisers US Traceability and authentication specialist YottaMar...

6/16/09

Produce industry veteran Bruce Peterson joins YottaMark Advisory Board

Former Wal-Mart Executive to drive policy and retail strategy for the HarvestMark fresh food traceability business

6/7/09

Leger & Son Selects HarvestMark Traceability for PTI Compliance

Southeast watermelon grower/shipper expands traceability program to comply with Produce Traceability Initiative

6/3/09

Tracing Your Produce

Food poisoning is a big scare for a lot of people. Earlier this year there was a wide spread peanut recall nationally. Wegmans has recalled 58 i...

5/21/09

YottaMark Launches HarvestMark® PTI for Easy Compliance with the Produce Traceability Initiative®

Already selected by more than 10 grower/shippers, the turnkey solution delivers standardized case-level traceability and more

5/20/09

Leading Table Grape Shippers Roll out Traceability with HarvestMark®

Divine Flavor/Grupo Alta, Pandol Bros., Stevco and Sun World to bring traceable grape clamshells to retail

5/15/09

Traceability programs boost retailer, consumer confidence

Del Campo Supreme Tracks From Field To Fork

5/15/09

YottaMark Wins Red Herring 100 North America Award

Company selected out of 1,200 for its innovation in food traceability

4/29/09

Local company develops food tracking system

Local company develops food tracking system

4/27/09

Local business news: Produce tracking

Bakersfield agribusiness company Sun World International LLC announced Monday that it soon will roll out a system designed to help retailers and...

4/23/09

Produce Traceability Demo Center a Hit at United Fresh

I mentioned in an earlier post, the Produce Traceability Demo Center was one of the coolest features of this year's United FreshMarketplace / Fr...

4/21/09

California Giant Berry Farms Launches Traceability Pilot Program

California Giant Berry Farms, a leading berry grower and shipper in the United States, will deploy HarvestMark® solution for unit-level traceabi...

4/20/09

Sun World backs HarvestMark for Traceability

Sun World International LLC plans to start using HarvestMark as its traceability platform starting this spring. The Bakersfield, Calif.-based c...

4/20/09

California Giant Berry Farms Launches Traceability Pilot Program ®

California Giant Berry Farms, a leading berry grower and shipper in the United States, will deploy HarvestMark solution for unit-level traceability of strawberries this week.

4/16/09

Foxy Brand Strawberries Become Traceable with HarvestMark ®

Camarillo Berry Farms - strawberry grower-shipper for the prominent Foxy brand - deploys item-level traceability to enhance food safety and bring new information to consumers

4/14/09

Sun World International to Implement Traceability across its Product Line with HarvestMark ®

Vertically-integrated agribusiness company to meet and exceed PTI requirements

4/13/09

Borders Melon joins HarvestMark's Ranks

Retail customers are looking for enhanced traceability, so Borders Melon Co.is delivering. The Edinburg, Texas-based company, which is one of t...

4/5/09

YottaMark Selected as a Finalist for Red Herring 100

Award honors this year's most promising private technology ventures in North America

4/1/09

Technology And Dusty Boots

TECHNOLOGY AND DUSTY BOOTS Innovation in Food Safety and California's Multi- Billion Dollar Agricultural Industry J. Scott Carr President and CEO Y...

3/3/09

Melon 1 and Borders Melon now utilizing HarvestMark

CHARLESTON, SC -- Two of the larger firms in the watermelon industry - Borders Melon Co. Inc. and Melon 1 Inc. - are now utilizing YottaMark Inc...

2/19/09

More Watermelon Shippers Adding HarvestMark Traceability Solution

Other watermelon growers using HarvestMark include Coosaw Farms, Grower's Select, Melon 1, Mouzin, Premier and Sun State. Today, nearly 150 mill...

2/19/09

Borders Melon Company and Borders Melons East Select HarvestMark ®

Traceability solution gains strong momentum in the watermelon industry with the addition of North America's largest watermelon grower and distributor

2/18/09

East Coast's Largest Watermelon Shipper Picks HarvestMark ®

Melon 1 to launch item-level traceability initiative for 2009 harvest season using HarvestMark

2/17/09

Bay Area Financial Executive to Join YottaMark as VP of Finance and Operations

William Hoover to oversee finance and operations for the traceability leader

2/17/09

Former IFCO Executive, Randall Freeman, Joins YottaMark as VP Sales

Industry leader from Del Monte and Tanimura and Antle to lead global sales initiatives for HarvestMark traceability solution

2/10/09

El Rosal Signs on to Deploy HarvestMark for PTI

Mexican grower to supply traceable cucumbers, peppers and tomatoes with HarvestMark case-level traceability solution

2/10/09

Royal Flavor Launches Sweet Mini Peppers with HarvestMark Traceability

Traceable bags of sweet mini peppers to hit retail stores for the 2009-2010 season

2/9/09

The HarvestMark® System Achieved Major Milestones in 2009

Solution adopted by more than 100 brands to bring traceability to over a billion produce items and cases

2/2/09

Labels will tell buyers where their produce grew

The world's largest fresh berry producer expects to have labels on most of its berries by next year so consumers can locate the farm that grew them.

1/19/09

Companies learn traceability details from PMA

(Jan. 19, 12:20 p.m.) MONTEREY, Calif. - If the produce industry doesn't come up with better ways to track its products and improve food safety,...

1/19/09

Advances in technology go beyond traceability

(Jan. 19, Food Safety/Traceability Special Report) A variety of technology companies have jumped to the fore to claim they have the most complet...

1/14/09

Organic Alliance Launches Traceability Program with HarvestMark ®

On-demand access to harvest data underscores rigorous food safety and growing practices and delivers new levels of information across the supply chain

1/1/09

Food Traceability

Solution combines traceability, temperature monitoring

1/1/09

10 Questions Regarding TRACEABILITY

Sparked by multiple food-safety incidents over past years and fueled by this past summer's fiasco, traceback in produce has become an urgent yet c...

11/11/08

Del Campo joins list of firms to utilize HarvestMark for traceability

Del Campo Supreme has joined a growing number of firms in the industry to utilize "HarvestMark" from YottaMark Inc. to reinforce food safety and d...

11/4/08

New traceability solution attracts key suppliers

Driscoll's and Del Campo are to deploy YottaMark's new fresh food traceability solution HarvestMark to reinforce food safety and meet traceability...

10/28/08

Tracking system lets consumers get information about their produce

The great tomato scare of 2008 lasted just a few weeks, but farmers in Florida and other states lost an estimated $200 million in sales before ...

10/24/08

Driscoll's Completes Key Milestones in Clamshell Traceability Program

YottaMark completes supply chain and harvesting integration steps - paving the way for nationwide rollout of HarvestMark ® for Driscoll's berries

10/23/08

Del Campo Adopts HarvestMark ® for Traceability of Tomatoes and Peppers

Leading Mexican tomato and pepper shipper to deploy HarvestMark ® from YottaMark to reinforce food safety and deliver on-demand traceability to buyers and consumers

10/23/08

Highland Corporation to Deliver Traceable Packaging Using HarvestMark ®

Highland Corporation will offer the HarvestMark fresh food traceability solution from YottaMark to enhance its packaging and label offerings

10/20/08

HarvestMark ® Speeds Compliance with Produce Traceability Initiative Action Plan

HarvestMark from YottaMark provides an easy-to-deploy case-level traceability solution that creates value for produce businesses

10/1/08

Smart's light still burns bright

Smart packaging thrives, with innovations that drive greater brand marketing and product communication, as well as enhance product quality and saf...

8/13/08

Why Protecting Your Brand From Counterfeiting Matters

One of every 10 technology products sold is counterfeit, leading to an estimated direct loss over $100 billion a year.

8/1/08

Without a Trace

At the beginning of 2008, the produce industry was working to address shortcomings in its capacity to track produce through the supply chain...

8/1/08

FRESH FOOD: Packaging/Traceability: What you see is what you get

Packaging trends have long been inherently linked to changing lifestyles and consumer preferences. But with more foods than ever being sourced ...

8/1/08

Prime Time for YottaMark's Food-tracing Technology

YottaMark Inc. 203 Redwood Shores Parkway, Suite 620 Redwood City 866.768.7878 www.yottamark.com Employees: Fewer than 50 Funding: $1...

7/24/08

Delta Prepack Selects HarvestMark from YottaMark to Deliver Instant Traceability and Marketing to Foodservice and Retail Customers

Leading tomato packer launches HarvestMark pilot program to enhance information delivery, customer service and food safety programs

7/22/08

YottaMark Secures $10 Million in Series B Funding

Investment will Fuel Expanded Deployment of Food Traceability and Brand Protection Solutions

7/22/08

YottaMark launches HarvestMark for Cases

Easy-to-deploy traceability solution delivers on-demand product information and quality alerts in response to food safety concerns and recalls

6/22/08

Standardizing Produce Traceability

In the digital age, a marriage of industry and government requirements may be the answer to a complex issue - Stephanie Bloyd sbloyd@sosland....

6/10/08

ID system may offer origin information

6/1/08

Traceability: Giving every product a unique identity

Traceability creates a value-adding and differentiating opportunity for package printers who are willing to invest in the necessary capabilities.

6/1/08

YottaMark, Inc. Founder, Elliott Grant, recognized with 40 under Forty Award

5/8/08

Driscoll's Launching Item-Level Traceability on National Scale

Fresh berry supplier Driscoll's wants everyone in the distribution chain, including consumer end users, to be able to trace its berries products...

5/5/08

PakSense and YottaMark Partner to Integrate Traceability with Time and Temperature Monitoring.

LAS VEGAS-(May 5, 2008)-PakSense, Inc., an innovator in sensory solutions for packaging, and YottaMark, Inc., a leader in unit-level brand securit...

4/23/08

Leger & Son to Use Per-item Traceback System

By Doug Ohlemeier (April 23, 3:30 p.m.) Southeast melon growershipper Leger & Son Inc., Cordele, Ga., has become the first fresh produce...

4/22/08

Grower to Deliver Traceable Watermelons to Southeast Stores

Leger & Son, a watermelon grower and distributor with farms in Georgia and Florida, will begin delivering watermelons that can be traced at th...

3/1/08

Making Tracks: The Latest Traceability Efforts

Mar 1, 2008 12:00 PM, By JEFF WELLS BETWEEN THE SPINACH SCARE OF 2006 and last year's rash of meat recalls, recent history has made people thi...

2/9/08

Announcing PakSense Ultra T3, powered by HarvestMark ®

Farm to fork traceability, integrated temperature monitoring, and COOL capabilities in a single solution

1/7/08

Safety's Sake

Retailers, suppliers, trade associations and government agencies are working side-by-side to ensure the safety of the food supply.

8/10/07

Do You Know Where Your Veggies Come From?

If you've ever wondered where exactly your fruits and vegetables come from, you may now be in luck.

7/10/07

New Traceability Technology for Fresh Produce

HarvestMark is an advanced tagging system that allows fresh produce such as vegetables and fruits to be traced back to its origins up until where the legume or fruit was picked.

6/11/07

Internet system tracks produce from field to store

A new internet based tracking system will be able to track the tomato you put on your salad all the way back to the field it was grown in, when it was picked and by whom.

6/2/10

4/12/10

4/12/10

4/12/10

FRESH FOOD: Produce: Tracking the Transition to Traceability

2/1/10

Winner of the Red Herring Global 100 Award

YottaMark has been selected as one of 100 companies to win the Red Herring Global 100, a prestigious award honoring the year's most promising private technology ventures from around the world.

1/2/10

Winner of United Fresh New Product Award for “Best in Food Safety Solution”

HarvestMark VoiceCode was recognized for its innovation and value to the industry.

4/29/09

Winner of Red Herring Top 100 North America

YottaMark was selected as a winner of Red Herring Top 100 North America prestigious list honoring the year's most promising private technology ventures in North America

1/1/09

Winner of Food Logistics FL 100 Award

YottaMark wins Food Logistics magazine's FL100 award for delivering solutions that support grocery and foodservice distributors and manufacturers reach their business goals.

1/1/09

Winner of PMA Impact Award for Food Safety

Innovative produce packaging designs recognized for impact on consumers

1/1/09

United Fresh New Products Award Finalist - HarvestMark Application for G1 Phone

1/1/08

PMA Impact Award Finalist - Leger & Son traceable label

1/1/07

PMA Impact Award Finalist - traceable clamshell

9/11/10

New York Produce Show

6/30/10

PMA Foodservice Conference

4/11/10

FPAA Convention