Our Newsletter:
Traceability Insider

August 2014
How Digitization is About to Change the Rules of Your Business

June 2014
Food Waste, We are Fed Up, and a Gladson Case Study

May 2014
Ag Tech and the Power of Catchy Criticism

March 2014
Labels are Soooo 1990, “Thorny” food labeling law

January 2014
Oxymoronic Grocery Predictions and Big Data for the Produce Industry

December 2013
The Gift of Growing – Helping Kids Get Their Hands Dirty!

November 2013
Produce Brand Strategy, Visibility and Transparency

September 2013
A "Lean" Supply Chain, Knowing your Shopper

April 2013
Food Waste, The Rolling Stones, Raley's, and Tanimura & Antle

March 2013
First Look! FDA Releases IFT Traceability Report and Lessons from Europe's Horsemeat Crisis Every Fresh Food Brand Should Learn

January 2013
What Does the Future Hold?

September 2012
"Locale" Produce and Reducing the Impact of Recalls

January 2012
Making the Case for Traceability

September 2011
GTINs – the Devil Is in the Details

August 2011
Turbocharge Mobile Marketing with HarvestMark and QR Codes

May 2011
Traceability Insider

January 2011
It's a New Year. What's the latest on PTI?

May 2010
HarvestMark Makes its VoiceCode™ Solution Open Source

December 2009
IFT Publishes Traceability Report for FDA

Holiday Issue 2009
What Happened at the FDA/USDA Hearing on Food Traceability

September 2009
Know Your Farmer, Know Your Food

August 2009
How to Avoid Synching Without Trace

July 2009
What's the Value of PTI?

May 2009
Case-Level and Item-Level Traceability-What You Need to Know

April 2009
Still Have Questions about PTI? Don't Worry, You're Not Alone

March 2009
PTI, GS1, GTIN, GLN? HarvestMark's Got the FAQs

January 2009
The First PTI Milestone is Around the Corner

December 2008
A Pivotal Year for Food Safety

November 2008
FDA Solicits Public Comment on Enhanced Produce Traceability

October 2008
Produce Traceability Initiative Action Plan Released

September 2008
How Will Greater Transparency Enhance Your Business?

Español - 01 2012
Elaborando el Caso para Trazabilidad

Español - 03 2012
La Más Reciente Norma de la FDA es Efectiva Inmediatamente. ¿Debería Usted Estar Preocupado?

August 2013
How Walmart Could Implement PTI, Crowdsourced Shopper Insights

June 2010
How to Interpret the PTI announcement of "Goal Unchanged, Milestones Adjusted"

December 2010
An Update on the PTI

July 2010
Produce Traceability in Foodservice

February 2010
What's Going on with the PTI

March 2010
Consumer Attitudes to Traceability

August 2010
HarvestMark Launches Consumer Campaign in Portland, OR

March 2011
Have you heard of the PLU DataBar Initiative?

November 2011
Traceability? There’s an App for That

December 2012
It’s all new. Introducing HarvestMark 2013.

March 2012
The FDA's Latest Ruling is Effective Immediately. Should You be Worried?

June 2012
Do QR Codes REALLY Drive Shopper Engagement?

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September 2013: A "Lean" Supply Chain, Knowing your Shopper

Where Did the Day Go?

It’s not hard to find fresh supply chains with 2-3 days of waste in them.  Eliminating this waste would reduce the likelihood of a shopper finding low quality product by 250 basis points, improve return on assets by 16%, and allow faster visibility and response to problems.  So why does the produce industry waste so much time?

Inefficient practices and otherwise sensible cost-saving decisions can have the unintended consequence of increasing waste in the supply chain, driving downstream costs of lost quality and freshness.  This waste is not an inevitable feature of a fresh supply chain.

We combined data from our extensive fresh supply chain work with lessons from ‘lean’ thinking to create a framework that helps understand the trade offs.  If you want to find out what leading suppliers and retailers are doing to take days out of their supply chains.

How Well Do You Know Your Shopper?

Health and wellness goals are some of the top drivers of product consideration by consumers – and present a great opportunity to drive produce consumption.  At the same time, taste and flavor are important attributes to attract and retain customers.

If you are a produce brand today, you’ve got to have rapid, accurate tools to gather real shopper feedback (such as flavor, quality, convenience, packaging, on-shelf appearance) – and ideally you’d be able to target particular categories of shoppers: like those with certain dietary goals.  Existing consumer research solutions fall short.  Even if you aren’t trying to build a consumer brand, your ability to understand shopper sentiment about your category can make you a valued partner to your retail customer.

Imagine asking your marketing team to go and survey 500 women nationwide who shop at Kroger stores and are looking for low salt food about whether they liked the flavors in your latest salad kit.  Oh, and you want the results by the end of the week.