September 2013: A "Lean" Supply Chain, Knowing your Shopper
Where Did the Day Go?
It’s not hard to find fresh supply chains with 2-3 days of waste in them. Eliminating this waste would reduce the likelihood of a shopper finding low quality product by 250 basis points, improve return on assets by 16%, and allow faster visibility and response to problems. So why does the produce industry waste so much time?
Inefficient practices and otherwise sensible cost-saving decisions can have the unintended consequence of increasing waste in the supply chain, driving downstream costs of lost quality and freshness. This waste is not an inevitable feature of a fresh supply chain.
We combined data from our extensive fresh supply chain work with lessons from ‘lean’ thinking to create a framework that helps understand the trade offs. If you want to find out what leading suppliers and retailers are doing to take days out of their supply chains.
How Well Do You Know Your Shopper?
Health and wellness goals are some of the top drivers of product consideration by consumers – and present a great opportunity to drive produce consumption. At the same time, taste and flavor are important attributes to attract and retain customers.
If you are a produce brand today, you’ve got to have rapid, accurate tools to gather real shopper feedback (such as flavor, quality, convenience, packaging, on-shelf appearance) – and ideally you’d be able to target particular categories of shoppers: like those with certain dietary goals. Existing consumer research solutions fall short. Even if you aren’t trying to build a consumer brand, your ability to understand shopper sentiment about your category can make you a valued partner to your retail customer.
Imagine asking your marketing team to go and survey 500 women nationwide who shop at Kroger stores and are looking for low salt food about whether they liked the flavors in your latest salad kit. Oh, and you want the results by the end of the week.