Our Newsletter:
Traceability Insider

August 2014
How Digitization is About to Change the Rules of Your Business

June 2014
Food Waste, We are Fed Up, and a Gladson Case Study

May 2014
Ag Tech and the Power of Catchy Criticism

March 2014
Labels are Soooo 1990, “Thorny” food labeling law

January 2014
Oxymoronic Grocery Predictions and Big Data for the Produce Industry

December 2013
The Gift of Growing – Helping Kids Get Their Hands Dirty!

November 2013
Produce Brand Strategy, Visibility and Transparency

September 2013
A "Lean" Supply Chain, Knowing your Shopper

April 2013
Food Waste, The Rolling Stones, Raley's, and Tanimura & Antle

March 2013
First Look! FDA Releases IFT Traceability Report and Lessons from Europe's Horsemeat Crisis Every Fresh Food Brand Should Learn

January 2013
What Does the Future Hold?

September 2012
"Locale" Produce and Reducing the Impact of Recalls

January 2012
Making the Case for Traceability

September 2011
GTINs – the Devil Is in the Details

August 2011
Turbocharge Mobile Marketing with HarvestMark and QR Codes

May 2011
Traceability Insider

January 2011
It's a New Year. What's the latest on PTI?

May 2010
HarvestMark Makes its VoiceCode™ Solution Open Source

December 2009
IFT Publishes Traceability Report for FDA

Holiday Issue 2009
What Happened at the FDA/USDA Hearing on Food Traceability

September 2009
Know Your Farmer, Know Your Food

August 2009
How to Avoid Synching Without Trace

July 2009
What's the Value of PTI?

May 2009
Case-Level and Item-Level Traceability-What You Need to Know

April 2009
Still Have Questions about PTI? Don't Worry, You're Not Alone

March 2009
PTI, GS1, GTIN, GLN? HarvestMark's Got the FAQs

January 2009
The First PTI Milestone is Around the Corner

December 2008
A Pivotal Year for Food Safety

November 2008
FDA Solicits Public Comment on Enhanced Produce Traceability

October 2008
Produce Traceability Initiative Action Plan Released

September 2008
How Will Greater Transparency Enhance Your Business?

Español - 01 2012
Elaborando el Caso para Trazabilidad

Español - 03 2012
La Más Reciente Norma de la FDA es Efectiva Inmediatamente. ¿Debería Usted Estar Preocupado?

August 2013
How Walmart Could Implement PTI, Crowdsourced Shopper Insights

June 2010
How to Interpret the PTI announcement of "Goal Unchanged, Milestones Adjusted"

December 2010
An Update on the PTI

July 2010
Produce Traceability in Foodservice

February 2010
What's Going on with the PTI

March 2010
Consumer Attitudes to Traceability

August 2010
HarvestMark Launches Consumer Campaign in Portland, OR

March 2011
Have you heard of the PLU DataBar Initiative?

November 2011
Traceability? There’s an App for That

December 2012
It’s all new. Introducing HarvestMark 2013.

March 2012
The FDA's Latest Ruling is Effective Immediately. Should You be Worried?

June 2012
Do QR Codes REALLY Drive Shopper Engagement?

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December 2008: A Pivotal Year for Food Safety


2008 was a year of food safety woes, scares and scandals. The year began with the largest beef recall in U.S. history. The incident involving one "downer" cow, 11 slaughterhouses and 143 million pounds of beef triggered questions about the safety protocols and procedures in slaughterhouses across the country and whether the U.S. Department of Agriculture's food safety inspections do enough to protect public health.

The Salmonella Saintpaul outbreak in late May put more than 1,400 people in 43 states in the hospital. FDA's investigation initially and erroneously tied tomatoes to the outbreak, financially devastating the tomato industry and deterring consumers from purchasing tomatoes for months following the completion of the investigation. Consumer confidence in food safety further eroded when it was discovered that some of the melamine contaminated milk and dairy products that sickened over 50,000 people in China may have entered the U.S. food supply with FDA having little to no mechanism in place to effectively monitor, detain or remove the contaminated products.

The cascade of food safety incidents increased consumers' desire to know that their products are safe, and where they come from. The passing of the Country of Origin Labeling (COOL) legislation, which required supermarkets to label the country of origin on meat, produce and certain nuts, and the final Produce Traceability Initiative guidelines, (which calls for a common standard for external traceability of produce in cases) have set in motion new ways for American consumers to get information about their food. They also hold the potential to bring new levels of operational visibility and efficiencies to growers, shippers, distributors, retailers and food service operators.

2009 will likely bring change to food safety policy. With the Obama administration and a Democratic-led Congress taking the reins in January, the FDA is likely to gain more oversight of imports, and new food safety legislation is expected.

So, what changes will take place in the food industry under the Obama Administration? According to the piece by leading trend analyst and consumerologist Phil Lempert in this month's Progressive Grocer, the industry should expect tougher safety regulations in factory farms, expansion of COOL and new adoption of technologies to improve traceability, food recalls, and nutrition education.