April 2013: Food Waste, The Rolling Stones, Raley's, and Tanimura & Antle
Food Waste: I Can’t Get No Satisfaction
The Rolling Stones are back in the US – almost 50 years after their first stateside concert tour. Amazingly, Mick hasn’t lost an ounce of swagger in 5 decades. Unfortunately, produce doesn't age so well. Much has been written about food waste – much of which is caused by aging. We wondered if there was a comprehensive way to measure the loss of produce quality in the fresh supply chain, and its impact on overall shopper satisfaction. So, in addition to aggregating data about rejections at distribution centers, shrink, and markdowns in stores, we also calculated how often a product failed to meet consumers’ expectations – either because it had only a few days left on shelf, didn’t last very long after purchase, had to be thrown out before the best by date, or because it tasted bad. In other words, we calculated what percentage of product grown ended up satisfying a consumer – and what was driving lost satisfaction.
The results were enlightening. Product that was packed and shipped same day often spent another 8-10 days getting to the shelf. Products that looked excellent at the point of shipping or receiving were marginal by the time they were purchased. Passing a QC hurdle at the retail DC was not a sufficient predictor of whether the shopper would be satisfied. Bottom line: there are significant opportunities to improve customer satisfaction – building brand loyalty and sales.
If you’re interested in learning more about how to get the complete picture of your products’ performance throughout the entire supply chain get in touch … or as The Stones would say: “Start Me Up”.
Raley’s selects HarvestMark to improve receiving quality
We are proud to announce that Raley’s family of stores (including Nob Hill, our local grocer) is partnering with HarvestMark to improve their already impressive selection of fresh produce.
“Raley’s has long had a strong reputation for providing our customers with the freshest, highest-quality produce,” said Greg Corrigan, senior director of produce and floral for Raley’s Family of Fine Stores. He added, “HarvestMark enables us to enhance that reputation by providing us with the ability to closely manage quality by supplier, commodity, and season to ensure that shoppers will have access throughout the year to a bountiful supply of quality produce at each of our stores.”
“Advanced quality practices are beginning to be adopted in retail grocery,” said HarvestMark’s founder and CTO. “HarvestMark DC Insights enables retailers to make smarter choices about their sourcing and receiving process, reducing shrink and markdowns, and optimizing freshness and quality, which ultimately results in improved shopper loyalty. This application sits on our traceability platform, and is a great example of how improved transparency creates value.”
HarvestMark DC Insights provides a simple-to-deploy, powerful solution to automate receiving practices, standardize across locations, improve record-keeping and supplier benchmarking, and provide better feedback to suppliers. By automating receiving, standardizing quality ratings, and eliminating manual data entry and manipulation, HarvestMark DC Insights creates intuitive dashboards that give buyers the ability to make fact-based decisions and store operations visibility to quality at receiving.
Contact us for more information about how HarvestMark can help improve freshness and quality at the store shelf.
Tanimura & Antle Strengthens its Category Leadership Position with HarvestMark Insights
Tanimura & Antle, the pioneering family-owned leafy greens grower, has selected HarvestMark to support its next generation category management strategy. Retailers are increasingly focusing on the quality and freshness of product at receiving and through their supply chain, and rewarding those suppliers than can help them improve. HarvestMark Store Insights enables suppliers to be category leaders by bringing rich data, category-specific insights, and recommendations to their retail customers – that enable them collaborate to reduce waste, increase sales, and drive shopper loyalty.
“We pride ourselves on growing unrivaled quality leafy greens, year round, and we work closely with our customers to ensure they reach shoppers in the best possible condition,” said Mike Antle, Executive Vice President & Chief Operations Officer of Tanimura & Antle. He added, “HarvestMark gives us an important new tool to bring transparency to the fresh supply chain and spot and eliminate sources of lost quality and freshness. It’s changed the nature of the conversations we’re having with our most important customers.”
“Tanimura & Antle continues to demonstrate their category leadership by embracing technology that can give them an edge in quality and freshness,”. “We’re proud to be associated with Mike and his team on this high profile program. The smart use of data will start to separate the category leaders from the rest of the pack.”
HarvestMark Store Insights is powered by a mobile app for collecting quality and freshness data in stores – either by the brand owner’s representatives or by HarvestMark’s nationwide team of auditors. By automating data collection, standardizing quality ratings, and eliminating pencil and paper evaluations, HarvestMark Store Insights creates intuitive dashboards that give shippers unprecedented visibility to quality and freshness at the shelf. Users access a wide range of analytical tools online to spot trends, compare products and markets, identify ‘hot spots’ that need attention, and monitor the impact of changes. Learn more about how HarvestMark can help growers keep and gain distribution with real-time dashboards of freshness and quality.