Our Newsletter:
Traceability Insider

August 2014
How Digitization is About to Change the Rules of Your Business

June 2014
Food Waste, We are Fed Up, and a Gladson Case Study

May 2014
Ag Tech and the Power of Catchy Criticism

March 2014
Labels are Soooo 1990, “Thorny” food labeling law

January 2014
Oxymoronic Grocery Predictions and Big Data for the Produce Industry

December 2013
The Gift of Growing – Helping Kids Get Their Hands Dirty!

November 2013
Produce Brand Strategy, Visibility and Transparency

September 2013
A "Lean" Supply Chain, Knowing your Shopper

April 2013
Food Waste, The Rolling Stones, Raley's, and Tanimura & Antle

March 2013
First Look! FDA Releases IFT Traceability Report and Lessons from Europe's Horsemeat Crisis Every Fresh Food Brand Should Learn

January 2013
What Does the Future Hold?

September 2012
"Locale" Produce and Reducing the Impact of Recalls

January 2012
Making the Case for Traceability

September 2011
GTINs – the Devil Is in the Details

August 2011
Turbocharge Mobile Marketing with HarvestMark and QR Codes

May 2011
Traceability Insider

January 2011
It's a New Year. What's the latest on PTI?

May 2010
HarvestMark Makes its VoiceCode™ Solution Open Source

December 2009
IFT Publishes Traceability Report for FDA

Holiday Issue 2009
What Happened at the FDA/USDA Hearing on Food Traceability

September 2009
Know Your Farmer, Know Your Food

August 2009
How to Avoid Synching Without Trace

July 2009
What's the Value of PTI?

May 2009
Case-Level and Item-Level Traceability-What You Need to Know

April 2009
Still Have Questions about PTI? Don't Worry, You're Not Alone

March 2009
PTI, GS1, GTIN, GLN? HarvestMark's Got the FAQs

January 2009
The First PTI Milestone is Around the Corner

December 2008
A Pivotal Year for Food Safety

November 2008
FDA Solicits Public Comment on Enhanced Produce Traceability

October 2008
Produce Traceability Initiative Action Plan Released

September 2008
How Will Greater Transparency Enhance Your Business?

Español - 01 2012
Elaborando el Caso para Trazabilidad

Español - 03 2012
La Más Reciente Norma de la FDA es Efectiva Inmediatamente. ¿Debería Usted Estar Preocupado?

August 2013
How Walmart Could Implement PTI, Crowdsourced Shopper Insights

June 2010
How to Interpret the PTI announcement of "Goal Unchanged, Milestones Adjusted"

December 2010
An Update on the PTI

July 2010
Produce Traceability in Foodservice

February 2010
What's Going on with the PTI

March 2010
Consumer Attitudes to Traceability

August 2010
HarvestMark Launches Consumer Campaign in Portland, OR

March 2011
Have you heard of the PLU DataBar Initiative?

November 2011
Traceability? There’s an App for That

December 2012
It’s all new. Introducing HarvestMark 2013.

March 2012
The FDA's Latest Ruling is Effective Immediately. Should You be Worried?

June 2012
Do QR Codes REALLY Drive Shopper Engagement?

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April 2013: Food Waste, The Rolling Stones, Raley's, and Tanimura & Antle

Food Waste: I Can’t Get No Satisfaction

The Rolling Stones are back in the US – almost 50 years after their first stateside concert tour. Amazingly, Mick hasn’t lost an ounce of swagger in 5 decades. Unfortunately, produce doesn't age so well. Much has been written about food waste – much of which is caused by aging. We wondered if there was a comprehensive way to measure the loss of produce quality in the fresh supply chain, and its impact on overall shopper satisfaction. So, in addition to aggregating data about rejections at distribution centers, shrink, and markdowns in stores, we also calculated how often a product failed to meet consumers’ expectations – either because it had only a few days left on shelf, didn’t last very long after purchase, had to be thrown out before the best by date, or because it tasted bad. In other words, we calculated what percentage of product grown ended up satisfying a consumer – and what was driving lost satisfaction.

The results were enlightening. Product that was packed and shipped same day often spent another 8-10 days getting to the shelf.  Products that looked excellent at the point of shipping or receiving were marginal by the time they were purchased. Passing a QC hurdle at the retail DC was not a sufficient predictor of whether the shopper would be satisfied.  Bottom line: there are significant opportunities to improve customer satisfaction – building brand loyalty and sales.

If you’re interested in learning more about how to get the complete picture of your products’ performance throughout the entire supply chain get in touch … or as The Stones would say: “Start Me Up”.


Raley’s selects HarvestMark to improve receiving quality

We are proud to announce that Raley’s family of stores (including Nob Hill, our local grocer) is partnering with HarvestMark to improve their already impressive selection of fresh produce.

“Raley’s has long had a strong reputation for providing our customers with the freshest, highest-quality produce,” said Greg Corrigan, senior director of produce and floral for Raley’s Family of Fine Stores.  He added, “HarvestMark enables us to enhance that reputation by providing us with the ability to closely manage quality by supplier, commodity, and season to ensure that shoppers will have access throughout the year to a bountiful supply of quality produce at each of our stores.”

“Advanced quality practices are beginning to be adopted in retail grocery,” said HarvestMark’s founder and CTO. “HarvestMark DC Insights enables retailers to make smarter choices about their sourcing and receiving process, reducing shrink and markdowns, and optimizing freshness and quality, which ultimately results in improved shopper loyalty.  This application sits on our traceability platform, and is a great example of how improved transparency creates value.”

HarvestMark DC Insights provides a simple-to-deploy, powerful solution to automate receiving practices, standardize across locations, improve record-keeping and supplier benchmarking, and provide better feedback to suppliers. By automating receiving, standardizing quality ratings, and eliminating manual data entry and manipulation, HarvestMark DC Insights creates intuitive dashboards that give buyers the ability to make fact-based decisions and store operations visibility to quality at receiving.

Contact us for more information about how HarvestMark can help improve freshness and quality at the store shelf.


Tanimura & Antle Strengthens its Category Leadership Position with HarvestMark Insights

Tanimura & Antle, the pioneering family-owned leafy greens grower, has selected HarvestMark to support its next generation category management strategy.  Retailers are increasingly focusing on the quality and freshness of product at receiving and through their supply chain, and rewarding those suppliers than can help them improve. HarvestMark Store Insights enables suppliers to be category leaders by bringing rich data, category-specific insights, and recommendations to their retail customers – that enable them collaborate to reduce waste, increase sales, and drive shopper loyalty.

“We pride ourselves on growing unrivaled quality leafy greens, year round, and we work closely with our customers to ensure they reach shoppers in the best possible condition,” said Mike Antle, Executive Vice President & Chief Operations Officer of Tanimura & Antle.  He added, “HarvestMark gives us an important new tool to bring transparency to the fresh supply chain and spot and eliminate sources of lost quality and freshness.  It’s changed the nature of the conversations we’re having with our most important customers.”

“Tanimura & Antle continues to demonstrate their category leadership by embracing technology that can give them an edge in quality and freshness,”. “We’re proud to be associated with Mike and his team on this high profile program.  The smart use of data will start to separate the category leaders from the rest of the pack.”

HarvestMark Store Insights is powered by a mobile app for collecting quality and freshness data in stores – either by the brand owner’s representatives or by HarvestMark’s nationwide team of auditors. By automating data collection, standardizing quality ratings, and eliminating pencil and paper evaluations, HarvestMark Store Insights creates intuitive dashboards that give shippers unprecedented visibility to quality and freshness at the shelf.  Users access a wide range of analytical tools online to spot trends, compare products and markets, identify ‘hot spots’ that need attention, and monitor the impact of changes. Learn more about how HarvestMark can help growers keep and gain distribution with real-time dashboards of freshness and quality.