Our Newsletter:
Traceability Insider

August 2014
How Digitization is About to Change the Rules of Your Business

June 2014
Food Waste, We are Fed Up, and a Gladson Case Study

May 2014
Ag Tech and the Power of Catchy Criticism

March 2014
Labels are Soooo 1990, “Thorny” food labeling law

January 2014
Oxymoronic Grocery Predictions and Big Data for the Produce Industry

December 2013
The Gift of Growing – Helping Kids Get Their Hands Dirty!

November 2013
Produce Brand Strategy, Visibility and Transparency

September 2013
A "Lean" Supply Chain, Knowing your Shopper

April 2013
Food Waste, The Rolling Stones, Raley's, and Tanimura & Antle

March 2013
First Look! FDA Releases IFT Traceability Report and Lessons from Europe's Horsemeat Crisis Every Fresh Food Brand Should Learn

January 2013
What Does the Future Hold?

September 2012
"Locale" Produce and Reducing the Impact of Recalls

January 2012
Making the Case for Traceability

September 2011
GTINs – the Devil Is in the Details

August 2011
Turbocharge Mobile Marketing with HarvestMark and QR Codes

May 2011
Traceability Insider

January 2011
It's a New Year. What's the latest on PTI?

May 2010
HarvestMark Makes its VoiceCode™ Solution Open Source

December 2009
IFT Publishes Traceability Report for FDA

Holiday Issue 2009
What Happened at the FDA/USDA Hearing on Food Traceability

September 2009
Know Your Farmer, Know Your Food

August 2009
How to Avoid Synching Without Trace

July 2009
What's the Value of PTI?

May 2009
Case-Level and Item-Level Traceability-What You Need to Know

April 2009
Still Have Questions about PTI? Don't Worry, You're Not Alone

March 2009
PTI, GS1, GTIN, GLN? HarvestMark's Got the FAQs

January 2009
The First PTI Milestone is Around the Corner

December 2008
A Pivotal Year for Food Safety

November 2008
FDA Solicits Public Comment on Enhanced Produce Traceability

October 2008
Produce Traceability Initiative Action Plan Released

September 2008
How Will Greater Transparency Enhance Your Business?

Español - 01 2012
Elaborando el Caso para Trazabilidad

Español - 03 2012
La Más Reciente Norma de la FDA es Efectiva Inmediatamente. ¿Debería Usted Estar Preocupado?

August 2013
How Walmart Could Implement PTI, Crowdsourced Shopper Insights

June 2010
How to Interpret the PTI announcement of "Goal Unchanged, Milestones Adjusted"

December 2010
An Update on the PTI

July 2010
Produce Traceability in Foodservice

February 2010
What's Going on with the PTI

March 2010
Consumer Attitudes to Traceability

August 2010
HarvestMark Launches Consumer Campaign in Portland, OR

March 2011
Have you heard of the PLU DataBar Initiative?

November 2011
Traceability? There’s an App for That

December 2012
It’s all new. Introducing HarvestMark 2013.

March 2012
The FDA's Latest Ruling is Effective Immediately. Should You be Worried?

June 2012
Do QR Codes REALLY Drive Shopper Engagement?

Become a Traceability Insider

Learn what's happening in the world of traceability and beyond in our monthly Traceability Insider. Subscribe today to get the latest news on HarvestMark as well as commentary, insight and information on the latest issues and trends impacting the industry.

May 2010: HarvestMark Makes its VoiceCode™ Solution Open Source

In February, we shared the VoiceCode with our Traceability Insider readers. The solution is the latest innovation from the HarvestMark team that addresses the PTI Milestone 7 issue by removing the need to scan outbound cases from a distribution center.

The VoiceCode is a 4 digit ‘digest' of the GTIN, Lot (and date where included) printed on the PTI label, and works with the voice picking systems popular in distribution centers. The voice picking system simply instructs the operator to select cases from a slot by looking for a 2 digit code–eliminating the need to scan the barcode. It's even smart enough to know if different products in a slot share the same VoiceCode–automatically switching to 4 digits.

We made the VoiceCode algorithm available for free in January to encourage industry-wide adoption. The VoiceCode was also recognized with the United Fresh New Product Award for "Best in Food Safety" in Las Vegas.

Retailers and distributors need a cost-effective solution to process outbound cases of produce, and to this end we are offering our VoiceCode intellectual property to the industry – including our competitors – without payment fees of any kind, including the waiving of all patent royalties in perpetuity.

You can access our VoiceCode whitepaper


Romaine recall - how did HarvestMark help?

On May 6th, Freshway Foods announced a recall of romaine lettuce used in foodservice and retail salad bars. As retail-sized packages of salad were explicitly excluded in Freshway's announcement, HarvestMark was able to quickly provide information to consumers who traced their produce on HarvestMark.com.

In fact, consumers responded extremely quickly to the news of the recall. Tracing activity on HarvestMark.com for salad items shot up more than 20X within hours of the news breaking. Not only did this demonstrate the value of responding to consumer concerns and uncertainty - but also proved the fact that consumers are aware of traceability, and will use it when they need it.


Highlights from United Fresh

United Fresh 2010 was a great show with a series of discussions on traceability and lively exchanges of ideas and conversations with a well-rounded representation from all segments of the perishables supply chain. A few highlights to note:

  • Don't buy a bigger Company Prefix than necessary! GS1 provided clarification on the use of the Packaging Level. Your company prefix can now apply to packaging levels 1 through 8 - effectively increasing the capacity of the prefix you have by 800%. (Previously, the packaging level was suggested to be fixed at "1").

  • Social Media key to telling your story: The produce industry is increasingly embracing social media as a way to engage with consumers and promote their produce. Tools such as Facebook and Twitter combined with latest mobile applications are enabling farmers to tell their story – even when they are not local.