Our Newsletter:
Traceability Insider

August 2014
How Digitization is About to Change the Rules of Your Business

June 2014
Food Waste, We are Fed Up, and a Gladson Case Study

May 2014
Ag Tech and the Power of Catchy Criticism

March 2014
Labels are Soooo 1990, “Thorny” food labeling law

January 2014
Oxymoronic Grocery Predictions and Big Data for the Produce Industry

December 2013
The Gift of Growing – Helping Kids Get Their Hands Dirty!

November 2013
Produce Brand Strategy, Visibility and Transparency

September 2013
A "Lean" Supply Chain, Knowing your Shopper

April 2013
Food Waste, The Rolling Stones, Raley's, and Tanimura & Antle

March 2013
First Look! FDA Releases IFT Traceability Report and Lessons from Europe's Horsemeat Crisis Every Fresh Food Brand Should Learn

January 2013
What Does the Future Hold?

September 2012
"Locale" Produce and Reducing the Impact of Recalls

January 2012
Making the Case for Traceability

September 2011
GTINs – the Devil Is in the Details

August 2011
Turbocharge Mobile Marketing with HarvestMark and QR Codes

May 2011
Traceability Insider

January 2011
It's a New Year. What's the latest on PTI?

May 2010
HarvestMark Makes its VoiceCode™ Solution Open Source

December 2009
IFT Publishes Traceability Report for FDA

Holiday Issue 2009
What Happened at the FDA/USDA Hearing on Food Traceability

September 2009
Know Your Farmer, Know Your Food

August 2009
How to Avoid Synching Without Trace

July 2009
What's the Value of PTI?

May 2009
Case-Level and Item-Level Traceability-What You Need to Know

April 2009
Still Have Questions about PTI? Don't Worry, You're Not Alone

March 2009
PTI, GS1, GTIN, GLN? HarvestMark's Got the FAQs

January 2009
The First PTI Milestone is Around the Corner

December 2008
A Pivotal Year for Food Safety

November 2008
FDA Solicits Public Comment on Enhanced Produce Traceability

October 2008
Produce Traceability Initiative Action Plan Released

September 2008
How Will Greater Transparency Enhance Your Business?

Español - 01 2012
Elaborando el Caso para Trazabilidad

Español - 03 2012
La Más Reciente Norma de la FDA es Efectiva Inmediatamente. ¿Debería Usted Estar Preocupado?

August 2013
How Walmart Could Implement PTI, Crowdsourced Shopper Insights

June 2010
How to Interpret the PTI announcement of "Goal Unchanged, Milestones Adjusted"

December 2010
An Update on the PTI

July 2010
Produce Traceability in Foodservice

February 2010
What's Going on with the PTI

March 2010
Consumer Attitudes to Traceability

August 2010
HarvestMark Launches Consumer Campaign in Portland, OR

March 2011
Have you heard of the PLU DataBar Initiative?

November 2011
Traceability? There’s an App for That

December 2012
It’s all new. Introducing HarvestMark 2013.

March 2012
The FDA's Latest Ruling is Effective Immediately. Should You be Worried?

June 2012
Do QR Codes REALLY Drive Shopper Engagement?

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January 2011: It's a New Year. What's the latest on PTI?


Now that the calendar has ticked over to 2011 it's a good time to dust off your PTI implementation timeline. According to the milestones, by now shippers should have acquired a GS1 company prefix and assigned GTINs to their products. Major retailers, such as Food Lion, report that the majority of their suppliers have met this milestone. By the end of 2011, shippers should include the GTIN and lot number in both human readable and machine readable formats on every case (either on a label or by inkjet).

In fact, many shippers are already advertising their compliance with PTI as a point of difference. In a recent case study, Frontera's Amy Gates not only credited implementing traceability with improved operations efficiencies - but also urged other growers and shippers to not wait until the last moment to implement.

The PTI committees and subcommittees continue to refine specific details of label design, data synchronization protocol, lot code format, GTIN specificity, and so on. We will keep readers of Traceability Insider up to date on any modifications and important decisions. And of course, HarvestMark PTI customers can rest assured that our solutions will always be rapidly updated - at no charge - to reflect any changes to the standard. Do you have more questions about PTI? Reach out to us by email or phone at 650-264-6200.

S.510 has been signed into law. What's in it?

President Obama signed the Food Safety Modernization Act into law this month. We've parsed the relevant parts of the Act down to the letter and punctuation point, to understand the law's impact on traceability. Here's the down low on the Act in nonlawyer speak:

  • The FDA is required first to conduct pilot projects by the end of September 2011 and assess the costs and benefits of adopting produce tracing technologies. By mid-2012, the FDA will report out on the findings of these pilots, and make their recommendations.
  • The rulemaking is expected to be risk-based. The Act requires that by the end of 2011 the FDA determine which foods are "high-risk," and therefore subject to the new rules. We expect that any foods deemed to have been the source of a food safety incident within the last 10 years will be on the list.
  • These so-called high risk foods would have to maintain records at a central location, and make them available to the FDA within 24 hours of a request.
  • By mid-2012 the FDA is authorized by the Act to establish a product tracing system for food that is in the US or imported into the US.
  • The Act requires that the FDA issue a notice of proposed rulemaking by end of 2012 for any new rules they plan to write.

The PTI helped shape the Act and prevent a more rigid scheme - and will undoubtedly influence the FDA's rulemaking. The good news is that shippers who implement the PTI are very likely to be compliant with what the FDA ultimately develops.

How does item-level traceability meet the needs of different shopper demographics?

PMA's Fresh Magazine Winter 2010 edition had an interesting analysis of shopper demographics and what their "hot buttons" are. We took that analysis to understand how traceability can help growers and shippers meet these shoppers' needs.

Shopper Demographics