Our Newsletter:
Traceability Insider

August 2014
How Digitization is About to Change the Rules of Your Business

June 2014
Food Waste, We are Fed Up, and a Gladson Case Study

May 2014
Ag Tech and the Power of Catchy Criticism

March 2014
Labels are Soooo 1990, “Thorny” food labeling law

January 2014
Oxymoronic Grocery Predictions and Big Data for the Produce Industry

December 2013
The Gift of Growing – Helping Kids Get Their Hands Dirty!

November 2013
Produce Brand Strategy, Visibility and Transparency

September 2013
A "Lean" Supply Chain, Knowing your Shopper

April 2013
Food Waste, The Rolling Stones, Raley's, and Tanimura & Antle

March 2013
First Look! FDA Releases IFT Traceability Report and Lessons from Europe's Horsemeat Crisis Every Fresh Food Brand Should Learn

January 2013
What Does the Future Hold?

September 2012
"Locale" Produce and Reducing the Impact of Recalls

January 2012
Making the Case for Traceability

September 2011
GTINs – the Devil Is in the Details

August 2011
Turbocharge Mobile Marketing with HarvestMark and QR Codes

May 2011
Traceability Insider

January 2011
It's a New Year. What's the latest on PTI?

May 2010
HarvestMark Makes its VoiceCode™ Solution Open Source

December 2009
IFT Publishes Traceability Report for FDA

Holiday Issue 2009
What Happened at the FDA/USDA Hearing on Food Traceability

September 2009
Know Your Farmer, Know Your Food

August 2009
How to Avoid Synching Without Trace

July 2009
What's the Value of PTI?

May 2009
Case-Level and Item-Level Traceability-What You Need to Know

April 2009
Still Have Questions about PTI? Don't Worry, You're Not Alone

March 2009
PTI, GS1, GTIN, GLN? HarvestMark's Got the FAQs

January 2009
The First PTI Milestone is Around the Corner

December 2008
A Pivotal Year for Food Safety

November 2008
FDA Solicits Public Comment on Enhanced Produce Traceability

October 2008
Produce Traceability Initiative Action Plan Released

September 2008
How Will Greater Transparency Enhance Your Business?

Español - 01 2012
Elaborando el Caso para Trazabilidad

Español - 03 2012
La Más Reciente Norma de la FDA es Efectiva Inmediatamente. ¿Debería Usted Estar Preocupado?

August 2013
How Walmart Could Implement PTI, Crowdsourced Shopper Insights

June 2010
How to Interpret the PTI announcement of "Goal Unchanged, Milestones Adjusted"

December 2010
An Update on the PTI

July 2010
Produce Traceability in Foodservice

February 2010
What's Going on with the PTI

March 2010
Consumer Attitudes to Traceability

August 2010
HarvestMark Launches Consumer Campaign in Portland, OR

March 2011
Have you heard of the PLU DataBar Initiative?

November 2011
Traceability? There’s an App for That

December 2012
It’s all new. Introducing HarvestMark 2013.

March 2012
The FDA's Latest Ruling is Effective Immediately. Should You be Worried?

June 2012
Do QR Codes REALLY Drive Shopper Engagement?

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Learn what's happening in the world of traceability and beyond in our monthly Traceability Insider. Subscribe today to get the latest news on HarvestMark as well as commentary, insight and information on the latest issues and trends impacting the industry.

September 2012: "Locale" Produce and Reducing the Impact of Recalls

"Locale" Produce

The controversial Stanford study on the nutritional benefit of organic food has some shoppers questioning the price premium for certified-organic produce. Whether or not organic will fall out of favor with shoppers (we think not) there are other ways to differentiate your produce. "Locale" is one we don’t think gets enough attention.

Just as wine lovers look at locations like Napa Valley as an indication of excellence, many farms could leverage their "locale" as an indicator for superior quality and taste. When you explain the soil and climate particulars that make the area perfect for growing great-tasting produce, shoppers are willing to pay a little more for something they perceive as the best. The same is true for out-of-season produce. Retailers are already highlighting Chilean blueberries during our winter months when domestic output is low. Is your "locale" known for great produce? Curious customers want to know!

Contact us to learn how you can tell your story directly to shoppers.


Produce brands are in it together

This summer, several high-profile recalls have left consumers with questions. When the media warns consumers to avoid produce labeled with a specific brand or general location, it can grossly overestimate the size of the recall. Brands involved in recalls suffer a decline in sales across all commodities and the recent mango recall likely had a chilling effect on sales for all mangos from Mexico this season.

So how can the industry prevent an entire region’s commodity becoming a pariah in the store? PTI providers and retailers need to educate the public that traceability is working for them. Shoppers need to know that by the time they hear about a recall, the contaminated produce has been removed from the supply chain. Item level traceability is definitely part of the answer too:  allowing the shopper to look up the food safety status at home adds to peace of mind. Lastly, there’s the herd effect:  the more participants have traceability, the less likely a recalled product will cause the whole industry to suffer.

Contact us to learn about our cutting-edge PTI solutions tailored for small, medium, and large operations.


JemD Farms Case Study

See how JemD Farms, partnering with HarvestMark®, implemented case-level traceability, using GS1 Standards for end-to-end visibility from greenhouse to retailer. During harvest and packing, JemD receives precise production information about produce destined for its distribution centers, enabling it to collaborate more closely with retailers, prioritize shipping as needed, and better balance production and shipments with customer demand. Every case that is shipped – both inbound and outbound – is uniquely identified and labeled for tracking forward to the retailer and tracing back to the greenhouse.

Download the case study »


Upcoming Events

United Fresh Washington Public Policy Conference, Oct 1-3, 2012

The United Fresh Produce Association brings together the leaders of produce companies with government officials to discuss a wide range of issues impacting the industry.


PMA Fresh Summit, Anaheim, Oct 26-28, 2012

PMA Fresh Summit in Anaheim is approaching. and it will be on the Back to the Future panel for this year’s state of the industry session, discussing the state of the produce industry in the year 2022. HarvestMark is also exhibiting so be sure to stop by booth 2978 and say hello. We will be providing demonstrations of our new fresh food quality and freshness management solutions and raffling off a new iPad.


Fresh Produce Association of the Americas Conference, Nov 8-10, 2012

Join us in Nogales, Arizona to network and take in the educational sessions focused on produce imports.

If you’d like to discuss traceability or optimizing the quality and freshness of your produce, contact us and we will happily set up some time at any of these events.