September 2012: "Locale" Produce and Reducing the Impact of Recalls
The controversial Stanford study on the nutritional benefit of organic food has some shoppers questioning the price premium for certified-organic produce. Whether or not organic will fall out of favor with shoppers (we think not) there are other ways to differentiate your produce. "Locale" is one we don’t think gets enough attention.
Just as wine lovers look at locations like Napa Valley as an indication of excellence, many farms could leverage their "locale" as an indicator for superior quality and taste. When you explain the soil and climate particulars that make the area perfect for growing great-tasting produce, shoppers are willing to pay a little more for something they perceive as the best. The same is true for out-of-season produce. Retailers are already highlighting Chilean blueberries during our winter months when domestic output is low. Is your "locale" known for great produce? Curious customers want to know!
Contact us to learn how you can tell your story directly to shoppers.
Produce brands are in it together
This summer, several high-profile recalls have left consumers with questions. When the media warns consumers to avoid produce labeled with a specific brand or general location, it can grossly overestimate the size of the recall. Brands involved in recalls suffer a decline in sales across all commodities and the recent mango recall likely had a chilling effect on sales for all mangos from Mexico this season.
So how can the industry prevent an entire region’s commodity becoming a pariah in the store? PTI providers and retailers need to educate the public that traceability is working for them. Shoppers need to know that by the time they hear about a recall, the contaminated produce has been removed from the supply chain. Item level traceability is definitely part of the answer too: allowing the shopper to look up the food safety status at home adds to peace of mind. Lastly, there’s the herd effect: the more participants have traceability, the less likely a recalled product will cause the whole industry to suffer.
Contact us to learn about our cutting-edge PTI solutions tailored for small, medium, and large operations.
JemD Farms Case Study
See how JemD Farms, partnering with HarvestMark®, implemented case-level traceability, using GS1 Standards for end-to-end visibility from greenhouse to retailer. During harvest and packing, JemD receives precise production information about produce destined for its distribution centers, enabling it to collaborate more closely with retailers, prioritize shipping as needed, and better balance production and shipments with customer demand. Every case that is shipped – both inbound and outbound – is uniquely identified and labeled for tracking forward to the retailer and tracing back to the greenhouse.
Download the case study »
United Fresh Washington Public Policy Conference, Oct 1-3, 2012
The United Fresh Produce Association brings together the leaders of produce companies with government officials to discuss a wide range of issues impacting the industry.
PMA Fresh Summit, Anaheim, Oct 26-28, 2012
PMA Fresh Summit in Anaheim is approaching. and it will be on the Back to the Future panel for this year’s state of the industry session, discussing the state of the produce industry in the year 2022. HarvestMark is also exhibiting so be sure to stop by booth 2978 and say hello. We will be providing demonstrations of our new fresh food quality and freshness management solutions and raffling off a new iPad.
Fresh Produce Association of the Americas Conference, Nov 8-10, 2012
Join us in Nogales, Arizona to network and take in the educational sessions focused on produce imports.
If you’d like to discuss traceability or optimizing the quality and freshness of your produce, contact us and we will happily set up some time at any of these events.