Our Newsletter:
Traceability Insider

August 2014
How Digitization is About to Change the Rules of Your Business

June 2014
Food Waste, We are Fed Up, and a Gladson Case Study

May 2014
Ag Tech and the Power of Catchy Criticism

March 2014
Labels are Soooo 1990, “Thorny” food labeling law

January 2014
Oxymoronic Grocery Predictions and Big Data for the Produce Industry

December 2013
The Gift of Growing – Helping Kids Get Their Hands Dirty!

November 2013
Produce Brand Strategy, Visibility and Transparency

September 2013
A "Lean" Supply Chain, Knowing your Shopper

April 2013
Food Waste, The Rolling Stones, Raley's, and Tanimura & Antle

March 2013
First Look! FDA Releases IFT Traceability Report and Lessons from Europe's Horsemeat Crisis Every Fresh Food Brand Should Learn

January 2013
What Does the Future Hold?

September 2012
"Locale" Produce and Reducing the Impact of Recalls

January 2012
Making the Case for Traceability

September 2011
GTINs – the Devil Is in the Details

August 2011
Turbocharge Mobile Marketing with HarvestMark and QR Codes

May 2011
Traceability Insider

January 2011
It's a New Year. What's the latest on PTI?

May 2010
HarvestMark Makes its VoiceCode™ Solution Open Source

December 2009
IFT Publishes Traceability Report for FDA

Holiday Issue 2009
What Happened at the FDA/USDA Hearing on Food Traceability

September 2009
Know Your Farmer, Know Your Food

August 2009
How to Avoid Synching Without Trace

July 2009
What's the Value of PTI?

May 2009
Case-Level and Item-Level Traceability-What You Need to Know

April 2009
Still Have Questions about PTI? Don't Worry, You're Not Alone

March 2009
PTI, GS1, GTIN, GLN? HarvestMark's Got the FAQs

January 2009
The First PTI Milestone is Around the Corner

December 2008
A Pivotal Year for Food Safety

November 2008
FDA Solicits Public Comment on Enhanced Produce Traceability

October 2008
Produce Traceability Initiative Action Plan Released

September 2008
How Will Greater Transparency Enhance Your Business?

Español - 01 2012
Elaborando el Caso para Trazabilidad

Español - 03 2012
La Más Reciente Norma de la FDA es Efectiva Inmediatamente. ¿Debería Usted Estar Preocupado?

August 2013
How Walmart Could Implement PTI, Crowdsourced Shopper Insights

June 2010
How to Interpret the PTI announcement of "Goal Unchanged, Milestones Adjusted"

December 2010
An Update on the PTI

July 2010
Produce Traceability in Foodservice

February 2010
What's Going on with the PTI

March 2010
Consumer Attitudes to Traceability

August 2010
HarvestMark Launches Consumer Campaign in Portland, OR

March 2011
Have you heard of the PLU DataBar Initiative?

November 2011
Traceability? There’s an App for That

December 2012
It’s all new. Introducing HarvestMark 2013.

March 2012
The FDA's Latest Ruling is Effective Immediately. Should You be Worried?

June 2012
Do QR Codes REALLY Drive Shopper Engagement?

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January 2014: Oxymoronic Grocery Predictions and Big Data for the Produce Industry

Over the last few weeks we have been inundated with the "Top 10 Food Predictions for 2014" and even though everyone has their own ideas of trends, we spotted a common theme … ideas that sound wrong, but could actually work. Just as anyone who has tried bacon-flavored donuts can tell you, once you get past the contradictory idea, your taste buds will celebrate. Here are a few leaden ideas that might turn into grocery gold:

Doug Rouch, former president of Trader Joe's, is opening a store in Dorchester, Massachusetts that will only sell produce that is past its sell by date. With up to 40% of fresh produce ending up in landfills, Doug wants to create a grocery store/fast food hybrid environment in communities with limited grocery options. With Americans' emphasis on saving money and convenience this idea could have legs…if Americans don't sour on the idea of old produce.

12014 could be the year of the ugly vegetables. From irregular heirloom tomatoes to gnarly carrots marketers are trying to turn ugly ducklings into swans. As American palates mature they are finding flavor in these ancient and misshapen varieties, much more than their manicured and uniform derivatives. But can they see past the looks to the flavor? Are American shoppers ready for the ugly truth?

And how could we ignore the big event on Sunday? Now that the NFL's official dip is hummus, can you really see mashed up chickpeas replacing guacamole or ranch dressing? In our house hummus is a healthy, "cool" compliment to hot wings, but not everyone is familiar with the ancient Mediterranean treat. If hummus can get a bigger dip of the dip market, it will be money well spent. Look for hummus touching down at your Super Bowl party – and a vigorous debate on how to pronounce it.


Demystifying the Use of Big Data in the Produce Industry

We've all heard about Big Data and how companies like Netflix and Facebook are using it to improve customer service and drive stratospheric revenue growth. But for most of us, the term Big Data is ambiguous and it can be hard to know how it could apply to the produce industry. After all, we're not recommending movies or selling ad space.

What exactly makes data 'big'? How is this different to what your team does in Excel today? Even if you have Big Data, what can you do with it? What would you be asking your team to do differently, if they were using Big Data? Who in your organization is responsible for 'doing' Big Data, and how do you implement it (and how much will it cost!)?

We'll answer these and other questions in this white paper, with plenty of examples specifically from the produce industry. We'll also avoid using buzz words – or we'll explain in clear language what they mean. If you're not interested in the technical details – skip Section 3. The in-depth examples from the produce industry try to make the concepts more understandable. The main takeaway from reading this paper should be a much better understanding of what Big Data is, and how you can use it or ask for it to be applied … no matter what your role in your company.