Our Newsletter:
Traceability Insider

August 2014
How Digitization is About to Change the Rules of Your Business

June 2014
Food Waste, We are Fed Up, and a Gladson Case Study

May 2014
Ag Tech and the Power of Catchy Criticism

March 2014
Labels are Soooo 1990, “Thorny” food labeling law

January 2014
Oxymoronic Grocery Predictions and Big Data for the Produce Industry

December 2013
The Gift of Growing – Helping Kids Get Their Hands Dirty!

November 2013
Produce Brand Strategy, Visibility and Transparency

September 2013
A "Lean" Supply Chain, Knowing your Shopper

April 2013
Food Waste, The Rolling Stones, Raley's, and Tanimura & Antle

March 2013
First Look! FDA Releases IFT Traceability Report and Lessons from Europe's Horsemeat Crisis Every Fresh Food Brand Should Learn

January 2013
What Does the Future Hold?

September 2012
"Locale" Produce and Reducing the Impact of Recalls

January 2012
Making the Case for Traceability

September 2011
GTINs – the Devil Is in the Details

August 2011
Turbocharge Mobile Marketing with HarvestMark and QR Codes

May 2011
Traceability Insider

January 2011
It's a New Year. What's the latest on PTI?

May 2010
HarvestMark Makes its VoiceCode™ Solution Open Source

December 2009
IFT Publishes Traceability Report for FDA

Holiday Issue 2009
What Happened at the FDA/USDA Hearing on Food Traceability

September 2009
Know Your Farmer, Know Your Food

August 2009
How to Avoid Synching Without Trace

July 2009
What's the Value of PTI?

May 2009
Case-Level and Item-Level Traceability-What You Need to Know

April 2009
Still Have Questions about PTI? Don't Worry, You're Not Alone

March 2009
PTI, GS1, GTIN, GLN? HarvestMark's Got the FAQs

January 2009
The First PTI Milestone is Around the Corner

December 2008
A Pivotal Year for Food Safety

November 2008
FDA Solicits Public Comment on Enhanced Produce Traceability

October 2008
Produce Traceability Initiative Action Plan Released

September 2008
How Will Greater Transparency Enhance Your Business?

Español - 01 2012
Elaborando el Caso para Trazabilidad

Español - 03 2012
La Más Reciente Norma de la FDA es Efectiva Inmediatamente. ¿Debería Usted Estar Preocupado?

August 2013
How Walmart Could Implement PTI, Crowdsourced Shopper Insights

June 2010
How to Interpret the PTI announcement of "Goal Unchanged, Milestones Adjusted"

December 2010
An Update on the PTI

July 2010
Produce Traceability in Foodservice

February 2010
What's Going on with the PTI

March 2010
Consumer Attitudes to Traceability

August 2010
HarvestMark Launches Consumer Campaign in Portland, OR

March 2011
Have you heard of the PLU DataBar Initiative?

November 2011
Traceability? There’s an App for That

December 2012
It’s all new. Introducing HarvestMark 2013.

March 2012
The FDA's Latest Ruling is Effective Immediately. Should You be Worried?

June 2012
Do QR Codes REALLY Drive Shopper Engagement?

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October 2008: Produce Traceability Initiative Action Plan Released

Lays a Pathway to Creating New Value for Produce Business


On October 14, the Produce Traceability Initiative (PTI) announced the release of the Produce Traceability Initiative Action Plan, the much-anticipated roadmap to a common standard for external traceability by the end of 2012. Spearheaded by the Produce Marketing Association, United Fresh Produce Association and Canadian Produce Marketing Association, the plan involves adopting a GS1 standard system of case bar-coding for all produce sold in the United States and allow product to be tracked throughout the distribution chain.

The Produce Traceability Initiative Action Plan outlines five milestones to be met by the industry in order to achieve electronic traceability by late 2012:

  • Brand owners obtain GS1-issued company prefixes by Q1 2009
  • Assign 14-digit Global Trade Item Numbers to every case configuration they pack; and provide those GTINs to their buyers by third quarter 2009;
  • By third quarter 2010, brand owners will begin placing GTIN and lot numbers on case labels in human readable form and as machine readable GS1 bar codes;
  • Subsequent handlers scan and store the GTIN and lot number on inbound cases in 2011;
  • Subsequent handlers can scan and store the GTIN and lot number on outbound cases in 2012.

To help the industry effectively comply with the final published guidelines, HarvestMark announced two new versions of its HarvestMark®: fresh food traceability solution this week: HarvestMark for PTI, which supports the case-level traceability requirements of the Produce Traceability Initiative (PTI); and HarvestMark Enhanced PTI, which adds extended trace-forward capabilities along with quality and cold chain management to basic PTI compliance.

The Produce Traceability Action Plan is a critical milestone for the industry and lays a pathway to build and position traceability as not just a system to activate in the event of a recall but a value-creating business tool that can help improve operational efficiencies, enhance communication and increase trust in brands.