Our Newsletter:
Traceability Insider

August 2014
How Digitization is About to Change the Rules of Your Business

June 2014
Food Waste, We are Fed Up, and a Gladson Case Study

May 2014
Ag Tech and the Power of Catchy Criticism

March 2014
Labels are Soooo 1990, “Thorny” food labeling law

January 2014
Oxymoronic Grocery Predictions and Big Data for the Produce Industry

December 2013
The Gift of Growing – Helping Kids Get Their Hands Dirty!

November 2013
Produce Brand Strategy, Visibility and Transparency

September 2013
A "Lean" Supply Chain, Knowing your Shopper

April 2013
Food Waste, The Rolling Stones, Raley's, and Tanimura & Antle

March 2013
First Look! FDA Releases IFT Traceability Report and Lessons from Europe's Horsemeat Crisis Every Fresh Food Brand Should Learn

January 2013
What Does the Future Hold?

September 2012
"Locale" Produce and Reducing the Impact of Recalls

January 2012
Making the Case for Traceability

September 2011
GTINs – the Devil Is in the Details

August 2011
Turbocharge Mobile Marketing with HarvestMark and QR Codes

May 2011
Traceability Insider

January 2011
It's a New Year. What's the latest on PTI?

May 2010
HarvestMark Makes its VoiceCode™ Solution Open Source

December 2009
IFT Publishes Traceability Report for FDA

Holiday Issue 2009
What Happened at the FDA/USDA Hearing on Food Traceability

September 2009
Know Your Farmer, Know Your Food

August 2009
How to Avoid Synching Without Trace

July 2009
What's the Value of PTI?

May 2009
Case-Level and Item-Level Traceability-What You Need to Know

April 2009
Still Have Questions about PTI? Don't Worry, You're Not Alone

March 2009
PTI, GS1, GTIN, GLN? HarvestMark's Got the FAQs

January 2009
The First PTI Milestone is Around the Corner

December 2008
A Pivotal Year for Food Safety

November 2008
FDA Solicits Public Comment on Enhanced Produce Traceability

October 2008
Produce Traceability Initiative Action Plan Released

September 2008
How Will Greater Transparency Enhance Your Business?

Español - 01 2012
Elaborando el Caso para Trazabilidad

Español - 03 2012
La Más Reciente Norma de la FDA es Efectiva Inmediatamente. ¿Debería Usted Estar Preocupado?

August 2013
How Walmart Could Implement PTI, Crowdsourced Shopper Insights

June 2010
How to Interpret the PTI announcement of "Goal Unchanged, Milestones Adjusted"

December 2010
An Update on the PTI

July 2010
Produce Traceability in Foodservice

February 2010
What's Going on with the PTI

March 2010
Consumer Attitudes to Traceability

August 2010
HarvestMark Launches Consumer Campaign in Portland, OR

March 2011
Have you heard of the PLU DataBar Initiative?

November 2011
Traceability? There’s an App for That

December 2012
It’s all new. Introducing HarvestMark 2013.

March 2012
The FDA's Latest Ruling is Effective Immediately. Should You be Worried?

June 2012
Do QR Codes REALLY Drive Shopper Engagement?

Become a Traceability Insider

Learn what's happening in the world of traceability and beyond in our monthly Traceability Insider. Subscribe today to get the latest news on HarvestMark as well as commentary, insight and information on the latest issues and trends impacting the industry.

November 2011: Traceability? There’s an App for That


When it comes to fresh food, shoppers increasingly want to know their food is fresh, safe, and where it comes from—and according to Nielsen, over 40% of US adults now have smartphones. The newest HarvestMark Traceability App for iPhone sets the new standard for delivering inside information about fresh food instantly—in the aisle or at home.
App Duo

We’re excited to bring first-ever features to the produce aisle and meat counter including:

  • Food safety notification to speed up communication in the event of a recall
  • A “Talk to the Farmer” feature so shoppers can easily give feedback on the go
  • Trace history feature, so a shopper can review previous traces
  • Built-in QR-code reader

Item-level traceability customers now are reaching shoppers with mobile content—with no additional work required. In addition, our customers tell us they use the HarvestMark App to trace their cases or items with HarvestMark codes when they’re out in the field—or are telling their retail customers that they can do the same.

Try out the new HarvestMark App by downloading it here.

We’re not the only one’s who see traceability as a powerful way to reach shoppers. A major canned fish brand in the UK, John West, is using traceability is its new TV ads, providing the story behind the can. The company realized that its investment in traceability was an untapped marketing opportunity. View the TV ad here.

Curious about item-level traceability or converting to QR codes? Contact our marketing team to learn more at hello@harvestmark.com.

Brochures Still in the Tote Bag? Don't Worry. Here's a Few Key PTI Takeaways from PMA:

If you were at PMA Fresh Summit, you probably came back with a tote bag full of brochures, a head filled with facts and opinions on traceability, (and probably some flashing buttons). Here's the key PTI learnings I took away from the show:

  • Many smaller growers and shippers we met didn't understand how PTI compliance differs from their existing internal traceability systems. We explained how to acquire a GS1 company prefix, to create GTIN lists following GDSN standards, to print GS1-128 barcodes within spec, and the VoiceCode algorithm. We explained the rationale for using a global standard for sharing data, and the benefits that will accrue to the industry from having electronic records throughout the supply chain. At this point they typically look worried about the cost and difficulty of getting compliant. Indeed, implementing this all "in house" would be a difficult and time-consuming task for a small grower or shipper. Fortunately, we've done the hard work and made a simple solution that's been deployed in over 200 installations. We provide all the hardware needed for less than a small company could buy it themselves, our software takes care of all the complexity of GTINs, label printing and data storage, and our experienced team helps customers through the whole process.
  • Many growers and shippers are PTI compliant, and are promoting it as a point of difference. During any transition, there will be leaders and followers. That was clear at PMA, as we counted dozens of shippers who promoted their PTI-leadership to retailers. In fact, during a panel session on the PTI, Mike Agostini of Walmart reiterated his company’s commitment to PTI, and told the audience that a supplier’s PTI readiness would be included as part of the supplier scorecard in the future. We heard many shippers say that, regardless of the ROI of PTI, they didn’t want to be at a disadvantage to their competitors.
  • Some growers and shippers don't realize they already have a GS1 number. That could be an expensive mistake. Before you apply for a new company prefix from GS1, you should enter your company name at http://gepir.gs1.org and check to see if you already have one. We did this at the show for a grower, and—lo and behold—discovered they already owned a company prefix.
  • Hybrid pallet what? When? The hybrid pallet tag isn’t clearly called out in the PTI milestones, but many shippers are expected by their trading partners to add a Hybrid Pallet Tag to each pallet they ship by the Dec. 2011 deadline. The good news is: the HarvestMark PTI solutions come Hybrid Pallet Tag ready! Just add a scanner and you’re ready to print tags and store data. It also easily integrates with your existing ERP or WMS system to simplify trace forward.

By the way—you can always download electronic versions of our product data sheets here PTI Express and here Item!

Creating Value from Traceability

We're delighted that Frontera Produce recently announced they were adding HarvestMark item-level traceability codes to their produce, starting with pineapples. Frontera will use the HarvestMark platform to better interact with shoppers and sharpen its food safety communication programs. Frontera also plans to use the HarvestMark DailyShopper service to better understand product condition and retail shelf life. The DailyShopper service enables Frontera to get new insights into the quality and freshness of their products on store shelves. It's a whole new way to proactively manage the supply chain in partnership with retailers, by linking the first and last mile.

If you'd like to find out whether the HarvestMark DailyShopper service could help you visualize and manage your fresh supply chain, just email or call us at 650.264.6200.