Our Newsletter:
Traceability Insider

August 2014
How Digitization is About to Change the Rules of Your Business

June 2014
Food Waste, We are Fed Up, and a Gladson Case Study

May 2014
Ag Tech and the Power of Catchy Criticism

March 2014
Labels are Soooo 1990, “Thorny” food labeling law

January 2014
Oxymoronic Grocery Predictions and Big Data for the Produce Industry

December 2013
The Gift of Growing – Helping Kids Get Their Hands Dirty!

November 2013
Produce Brand Strategy, Visibility and Transparency

September 2013
A "Lean" Supply Chain, Knowing your Shopper

April 2013
Food Waste, The Rolling Stones, Raley's, and Tanimura & Antle

March 2013
First Look! FDA Releases IFT Traceability Report and Lessons from Europe's Horsemeat Crisis Every Fresh Food Brand Should Learn

January 2013
What Does the Future Hold?

September 2012
"Locale" Produce and Reducing the Impact of Recalls

January 2012
Making the Case for Traceability

September 2011
GTINs – the Devil Is in the Details

August 2011
Turbocharge Mobile Marketing with HarvestMark and QR Codes

May 2011
Traceability Insider

January 2011
It's a New Year. What's the latest on PTI?

May 2010
HarvestMark Makes its VoiceCode™ Solution Open Source

December 2009
IFT Publishes Traceability Report for FDA

Holiday Issue 2009
What Happened at the FDA/USDA Hearing on Food Traceability

September 2009
Know Your Farmer, Know Your Food

August 2009
How to Avoid Synching Without Trace

July 2009
What's the Value of PTI?

May 2009
Case-Level and Item-Level Traceability-What You Need to Know

April 2009
Still Have Questions about PTI? Don't Worry, You're Not Alone

March 2009
PTI, GS1, GTIN, GLN? HarvestMark's Got the FAQs

January 2009
The First PTI Milestone is Around the Corner

December 2008
A Pivotal Year for Food Safety

November 2008
FDA Solicits Public Comment on Enhanced Produce Traceability

October 2008
Produce Traceability Initiative Action Plan Released

September 2008
How Will Greater Transparency Enhance Your Business?

Español - 01 2012
Elaborando el Caso para Trazabilidad

Español - 03 2012
La Más Reciente Norma de la FDA es Efectiva Inmediatamente. ¿Debería Usted Estar Preocupado?

August 2013
How Walmart Could Implement PTI, Crowdsourced Shopper Insights

June 2010
How to Interpret the PTI announcement of "Goal Unchanged, Milestones Adjusted"

December 2010
An Update on the PTI

July 2010
Produce Traceability in Foodservice

February 2010
What's Going on with the PTI

March 2010
Consumer Attitudes to Traceability

August 2010
HarvestMark Launches Consumer Campaign in Portland, OR

March 2011
Have you heard of the PLU DataBar Initiative?

November 2011
Traceability? There’s an App for That

December 2012
It’s all new. Introducing HarvestMark 2013.

March 2012
The FDA's Latest Ruling is Effective Immediately. Should You be Worried?

June 2012
Do QR Codes REALLY Drive Shopper Engagement?

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August 2011: Turbocharge Mobile Marketing with HarvestMark and QR Codes


This month HarvestMark launched several enhancements to our popular HarvestMark Food Traceability App for smartphones.

  • Support for QR codes. Using a QR code rather than a datamatrix allows shoppers to scan a HarvestMark code using either the HarvestMark app or any QR code reader. The popularity of QR codes also increases trace rates. We’ve begun working with our customers to transition to QR codes. See the complete announcement here.

    Are you interested in adding a HarvestMark QR code to your label? Contact our marketing team who can work with you and your printer to support the transition to QR Codes.

  • Now available for Android. According to research from IDC, Google’s Android operating system now has 40% share of smartphones worldwide. After receiving hundreds of requests from shoppers for an Android App, we’ve just launched it, doubling the HarvestMark App mobile shopping audience. Download the Android app here.

HarvestMark Now Available on National Brand Chicken

Coleman-RP-26chicken-2

Coleman Natural Foods, a leading producer of organic and free range poultry, has selected the HarvestMark traceability platform for use across its product lines. The first Coleman brands to carry HarvestMark traceability will be Rocky the Range®, Rocky Jr.®, and Rosie® Organic Chicken from Petaluma Poultry®. Starting in July, shoppers were able to trace their chicken back to the farm to find out where and how it was raised, share their feedback, and check the food safety status of the poultry.

By expanding the HarvestMark platform into meat and poultry we expand the relevance to shoppers, and open the door for retailers and grower/shippers to cross-promote across categories.

Check it out by scanning this QR code or visiting a Petaluma response page.

5 Reasons Why Companies Aren’t Waiting to Implement PTI 1

1. Retailers expect it.
Several key retailers have asked for grower/shippers to be PTI compliant on schedule. That means the product being packed in December 2011 and onward should carry PTI labels on cases. We have the easiest-to-deploy solution that can get you up and running without
diverting your valuable IT resources.

2. Act now, pack later.
No matter how simple or complex your business, planning and deployment takes time. Finalizing your implementation in advance of your harvest affords you the time to pick the right solution, prove it out, and not distract your valuable resources for packing and shipping during harvest. Our unmatched number of PTI deployments enables us to quickly determine the best solution for your business, making compliance smooth and straightforward.

We’ve gone through the paces implementing over 150 PTI systems with shippers across North America and Latin America. We use this knowledge to make your PTIcompliance easy, free scarce IT resources, and deliver solutions that provide new insights into your supply chain. Curious how we can help you?

3. Exhibit leadership to your buyers.
Adopting PTI differentiates you from suppliers that are still finalizing their strategy . . . or are disengaged from the process. Many suppliers are using this as an opportunity to proactively engage their customers, and build stronger relationships.

4. It takes time and expertise to align your supply chain.
We know that many suppliers source product from co-packers and outside growers. Ensuring that GTINs are defined and distributed across your sourcing supply chain, that label formats are finalized, and that all of your products are ready for compliance can be complicated. HarvestMark PTI is the best solution to easily support diverse supply chains and make PTI easy.

5. You’ll find unexpected cost savings.
Customers have discovered unexpected benefits from implementing PTI, such as faster case identification (compared to hand written codes), simplified case design that leads to lower costs (put the data on the label instead), and elimination of cumbersome and inaccurate manual data collection steps.