December 2012: It’s all new. Introducing HarvestMark 2013.
In case you weren’t able to see us at PMA in October, we’ve updated our product line, creating even more value for fresh food suppliers and retailers. From food traceability to shopper engagement to freshness and quality management - you’ll want to take a look.
First, let’s start with our roots in food traceability. We’ve made it even simpler for companies to get compliant with the Produce Traceability Initiative.
HarvestMark Connect: A powerful, cost-effective platform for mobile marketing and shopper feedback initiatives - designed for fresh food brands and retailers
Designed by marketers for marketers, HarvestMark Connect enables food brands to engage shoppers and build loyalty by delivering rich content wherever shoppers engage with your products - in the grocery aisle and at home - without costly web development. Create real ROI by capturing actionable shopper feedback.
Are you considering adding QR codes or shopper surveys in 2013? Learn how HarvestMark Connect can help you accomplish your goals quickly and cost-effectively.
HarvestMark Insights: Monitor and Optimize Freshness & Quality in the DC and Store
Shoppers choose their retail store based on the quality of its produce. In today’s competitive market, being able to measure and manage freshness and quality can mean the difference between winning and losing distribution. Leading grower/shippers and retailers are using HarvestMark Insights to get unparalleled visibility into the freshness and quality of their products at key points in the supply chain. We now offer two new solutions:
HarvestMark Insights Express: Real time monitoring of product freshness and quality on the store shelf, enabling you to spot trends and get fact-based information to protect and grow distribution. Now available in 30 markets nationwide.
HarvestMark Insights Pro: Get unparalleled visibility into product freshness and quality in the store or the DC. Our platform identifies the drivers of product freshness and quality, and provides role-based dashboards to manage those drivers throughout your organization.
If you’re a grower or shipper seeking to get visibility into how your product performs at shelf, or a retailer seeking to get visibility into product freshness and quality at the DC or in store, you can read more about HarvestMark Insights.
Why Mobile Marketing is No Longer Optional
Five years ago, only cutting-edge companies invested in mobile marketing. Today, mobile is a required consumer marketing channel. Here's why.
In September Nielsen announced that 58% of all adults in the US now own a smartphone, and the figure spikes to 74% of all 25-34 year olds. Never before has a device become part of our daily lives so quickly:
- It's addictive: When surveyed by the Online Publishers Association, 68% of smartphone owners report they “cannot live without their smartphones”
- It's now ingrained in the shopping routine: 79% of smartphone owners report using it for help while shopping, including a whopping 70% who consult it in store. (Google Ipsos 2011)
- Shoppers find it useful in store: 44% use it to get more information about a product, 40% seek promotions, 28% used a discount coupon on their phone (Google Ipsos 2011)
- And at home, where 80% report using their smartphone to learn more about products, and 23% report seeking a coupon before shopping
But missteps from brands are common. “Very few people want to visit your corporate website to begin with,” said Kelli Roberston, director at a leading digital agency, in her June Businessweek interview. “Fewer want to do it when they're out in the world.” Too often sites are not mobile optimized, are trade- not consumer-focused, and the content is stale.
In November we launched HarvestMark Connect, a marketing and feedback platform tailored specially for food brands and retailers. It's designed to allow brands to quickly deliver optimized content to shoppers wherever they access it: on their smartphones or online. Unlike built-it-yourself mobile websites or campaigns, HarvestMark Connect enables year-round, continual engagement programs with easy-to-use ratings and unique feedback tools that enable true consumer engagement and loyalty.
Want to see it in action? Learn more about HarvestMark Connect.