Our Newsletter:
Traceability Insider

August 2014
How Digitization is About to Change the Rules of Your Business

June 2014
Food Waste, We are Fed Up, and a Gladson Case Study

May 2014
Ag Tech and the Power of Catchy Criticism

March 2014
Labels are Soooo 1990, “Thorny” food labeling law

January 2014
Oxymoronic Grocery Predictions and Big Data for the Produce Industry

December 2013
The Gift of Growing – Helping Kids Get Their Hands Dirty!

November 2013
Produce Brand Strategy, Visibility and Transparency

September 2013
A "Lean" Supply Chain, Knowing your Shopper

April 2013
Food Waste, The Rolling Stones, Raley's, and Tanimura & Antle

March 2013
First Look! FDA Releases IFT Traceability Report and Lessons from Europe's Horsemeat Crisis Every Fresh Food Brand Should Learn

January 2013
What Does the Future Hold?

September 2012
"Locale" Produce and Reducing the Impact of Recalls

January 2012
Making the Case for Traceability

September 2011
GTINs – the Devil Is in the Details

August 2011
Turbocharge Mobile Marketing with HarvestMark and QR Codes

May 2011
Traceability Insider

January 2011
It's a New Year. What's the latest on PTI?

May 2010
HarvestMark Makes its VoiceCode™ Solution Open Source

December 2009
IFT Publishes Traceability Report for FDA

Holiday Issue 2009
What Happened at the FDA/USDA Hearing on Food Traceability

September 2009
Know Your Farmer, Know Your Food

August 2009
How to Avoid Synching Without Trace

July 2009
What's the Value of PTI?

May 2009
Case-Level and Item-Level Traceability-What You Need to Know

April 2009
Still Have Questions about PTI? Don't Worry, You're Not Alone

March 2009
PTI, GS1, GTIN, GLN? HarvestMark's Got the FAQs

January 2009
The First PTI Milestone is Around the Corner

December 2008
A Pivotal Year for Food Safety

November 2008
FDA Solicits Public Comment on Enhanced Produce Traceability

October 2008
Produce Traceability Initiative Action Plan Released

September 2008
How Will Greater Transparency Enhance Your Business?

Español - 01 2012
Elaborando el Caso para Trazabilidad

Español - 03 2012
La Más Reciente Norma de la FDA es Efectiva Inmediatamente. ¿Debería Usted Estar Preocupado?

August 2013
How Walmart Could Implement PTI, Crowdsourced Shopper Insights

June 2010
How to Interpret the PTI announcement of "Goal Unchanged, Milestones Adjusted"

December 2010
An Update on the PTI

July 2010
Produce Traceability in Foodservice

February 2010
What's Going on with the PTI

March 2010
Consumer Attitudes to Traceability

August 2010
HarvestMark Launches Consumer Campaign in Portland, OR

March 2011
Have you heard of the PLU DataBar Initiative?

November 2011
Traceability? There’s an App for That

December 2012
It’s all new. Introducing HarvestMark 2013.

March 2012
The FDA's Latest Ruling is Effective Immediately. Should You be Worried?

June 2012
Do QR Codes REALLY Drive Shopper Engagement?

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Learn what's happening in the world of traceability and beyond in our monthly Traceability Insider. Subscribe today to get the latest news on HarvestMark as well as commentary, insight and information on the latest issues and trends impacting the industry.

December 2012: It’s all new. Introducing HarvestMark 2013.


In case you weren’t able to see us at PMA in October, we’ve updated our product line, creating even more value for fresh food suppliers and retailers. From food traceability to shopper engagement to freshness and quality management - you’ll want to take a look.

First, let’s start with our roots in food traceability. We’ve made it even simpler for companies to get compliant with the Produce Traceability Initiative.

HarvestMark Connect: A powerful, cost-effective platform for mobile marketing and shopper feedback initiatives - designed for fresh food brands and retailers

Designed by marketers for marketers, HarvestMark Connect enables food brands to engage shoppers and build loyalty by delivering rich content wherever shoppers engage with your products - in the grocery aisle and at home - without costly web development. Create real ROI by capturing actionable shopper feedback.

Are you considering adding QR codes or shopper surveys in 2013? Learn how HarvestMark Connect can help you accomplish your goals quickly and cost-effectively.

HarvestMark Insights: Monitor and Optimize Freshness & Quality in the DC and Store

Shoppers choose their retail store based on the quality of its produce. In today’s competitive market, being able to measure and manage freshness and quality can mean the difference between winning and losing distribution. Leading grower/shippers and retailers are using HarvestMark Insights to get unparalleled visibility into the freshness and quality of their products at key points in the supply chain. We now offer two new solutions:

HarvestMark Insights Express: Real time monitoring of product freshness and quality on the store shelf, enabling you to spot trends and get fact-based information to protect and grow distribution. Now available in 30 markets nationwide.

HarvestMark Insights Pro: Get unparalleled visibility into product freshness and quality in the store or the DC. Our platform identifies the drivers of product freshness and quality, and provides role-based dashboards to manage those drivers throughout your organization.

If you’re a grower or shipper seeking to get visibility into how your product performs at shelf, or a retailer seeking to get visibility into product freshness and quality at the DC or in store, you can read more about HarvestMark Insights.

 

Why Mobile Marketing is No Longer Optional

Five years ago, only cutting-edge companies invested in mobile marketing. Today, mobile is a required consumer marketing channel. Here's why.

In September Nielsen announced that 58% of all adults in the US now own a smartphone, and the figure spikes to 74% of all 25-34 year olds. Never before has a device become part of our daily lives so quickly:

  • It's addictive: When surveyed by the Online Publishers Association, 68% of smartphone owners report they “cannot live without their smartphones”
  • It's now ingrained in the shopping routine: 79% of smartphone owners report using it for help while shopping, including a whopping 70% who consult it in store. (Google Ipsos 2011)
  • Shoppers find it useful in store:  44% use it to get more information about a product, 40% seek promotions, 28% used a discount coupon on their phone (Google Ipsos 2011)
  • And at home, where 80% report using their smartphone to learn more about products, and 23% report seeking a coupon before shopping

But missteps from brands are common. “Very few people want to visit your corporate website to begin with,” said Kelli Roberston, director at a leading digital agency, in her June Businessweek interview. “Fewer want to do it when they're out in the world.” Too often sites are not mobile optimized, are trade- not consumer-focused, and the content is stale.

In November we launched HarvestMark Connect, a marketing and feedback platform tailored specially for food brands and retailers. It's designed to allow brands to quickly deliver optimized content to shoppers wherever they access it: on their smartphones or online. Unlike built-it-yourself mobile websites or campaigns, HarvestMark Connect enables year-round, continual engagement programs with easy-to-use ratings and unique feedback tools that enable true consumer engagement and loyalty.

Want to see it in action? Learn more about HarvestMark Connect.