Our Newsletter:
Traceability Insider

August 2014
How Digitization is About to Change the Rules of Your Business

June 2014
Food Waste, We are Fed Up, and a Gladson Case Study

May 2014
Ag Tech and the Power of Catchy Criticism

March 2014
Labels are Soooo 1990, “Thorny” food labeling law

January 2014
Oxymoronic Grocery Predictions and Big Data for the Produce Industry

December 2013
The Gift of Growing – Helping Kids Get Their Hands Dirty!

November 2013
Produce Brand Strategy, Visibility and Transparency

September 2013
A "Lean" Supply Chain, Knowing your Shopper

April 2013
Food Waste, The Rolling Stones, Raley's, and Tanimura & Antle

March 2013
First Look! FDA Releases IFT Traceability Report and Lessons from Europe's Horsemeat Crisis Every Fresh Food Brand Should Learn

January 2013
What Does the Future Hold?

September 2012
"Locale" Produce and Reducing the Impact of Recalls

January 2012
Making the Case for Traceability

September 2011
GTINs – the Devil Is in the Details

August 2011
Turbocharge Mobile Marketing with HarvestMark and QR Codes

May 2011
Traceability Insider

January 2011
It's a New Year. What's the latest on PTI?

May 2010
HarvestMark Makes its VoiceCode™ Solution Open Source

December 2009
IFT Publishes Traceability Report for FDA

Holiday Issue 2009
What Happened at the FDA/USDA Hearing on Food Traceability

September 2009
Know Your Farmer, Know Your Food

August 2009
How to Avoid Synching Without Trace

July 2009
What's the Value of PTI?

May 2009
Case-Level and Item-Level Traceability-What You Need to Know

April 2009
Still Have Questions about PTI? Don't Worry, You're Not Alone

March 2009
PTI, GS1, GTIN, GLN? HarvestMark's Got the FAQs

January 2009
The First PTI Milestone is Around the Corner

December 2008
A Pivotal Year for Food Safety

November 2008
FDA Solicits Public Comment on Enhanced Produce Traceability

October 2008
Produce Traceability Initiative Action Plan Released

September 2008
How Will Greater Transparency Enhance Your Business?

Español - 01 2012
Elaborando el Caso para Trazabilidad

Español - 03 2012
La Más Reciente Norma de la FDA es Efectiva Inmediatamente. ¿Debería Usted Estar Preocupado?

August 2013
How Walmart Could Implement PTI, Crowdsourced Shopper Insights

June 2010
How to Interpret the PTI announcement of "Goal Unchanged, Milestones Adjusted"

December 2010
An Update on the PTI

July 2010
Produce Traceability in Foodservice

February 2010
What's Going on with the PTI

March 2010
Consumer Attitudes to Traceability

August 2010
HarvestMark Launches Consumer Campaign in Portland, OR

March 2011
Have you heard of the PLU DataBar Initiative?

November 2011
Traceability? There’s an App for That

December 2012
It’s all new. Introducing HarvestMark 2013.

March 2012
The FDA's Latest Ruling is Effective Immediately. Should You be Worried?

June 2012
Do QR Codes REALLY Drive Shopper Engagement?

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Learn what's happening in the world of traceability and beyond in our monthly Traceability Insider. Subscribe today to get the latest news on HarvestMark as well as commentary, insight and information on the latest issues and trends impacting the industry.

Holiday Issue 2009: What Happened at the FDA/USDA Hearing on Food Traceability

On December 9th and 10th, the FDA and the USDA's FSIS held a joint hearing to solicit input on Product Tracing Systems for Food (see the Federal Register V. 74 No. 211 p 56843). Specifically they wanted to understand the core elements of product tracing systems, identify gaps in current systems, and identify mechanisms to enhance tracing systems

There was general agreement for the need for electronic recordkeeping and standardized language (e.g. GS1) to facilitate rapid recalls and better investigation of sources. There was also strong support from the majority of presenters for the need for standardized barcode-based, case-level identification to achieve whole chain traceability, generally aligned with the PTI (e.g., PMA, IFT), and that it should apply to everyone to keep a level playing field. The results of a pilot study in Florida were presented that visualized data uploaded from company internal databases- that showed the promise of whole chain traceability.

While much of the discussion focused on case-level traceability, representatives from consumer groups made a strong case to not ignore consumers as part of the equation. After all, case-level traceability is more farm-to-forklift, than farm-to-fork. HarvestMark demonstrated its visualization tools and new iPhone application for instant traceability.

United Fresh and PMA Want to Hear Your Opinion on PTI


A year in, the originators of the PTI are asking the industry to provide feedback on the initiative, to help guide go-forward plans. You can take the survey here, deadline is Jan 4th 2010.

Gift of Growing Campaign 2009

3 computers. 4 cameras. 6 large bags of potting soil. 12 days. 25 lbs of seeds. And lots and lots of light.

During the holiday season we support a cause that is aligned with our values and vision. For the second year in a row we're funding school gardening programs.

This year we're funding 11 programs that give children hands-on experience about where their food comes from. The programs are at high-need and high-poverty schools in Florida, Illinois, Maryland, Michigan, New York, North Carolina, Oregon, Texas and Washington D.C.

In celebration, we decided to grow our message this year. It seemed like the perfect way to get the word out. Click here to see the 30-second stop motion film. We believe in the gift of growing and this is just one of the many ways that we share that gift with others.

Happy holidays from HarvestMark!