Know What’s In Store
HarvestMark Insights shows you quality and freshnessperformance at the edge of shelf.
Fresh, quality produce is critical to retail shoppers: 72% of shoppers choose their grocery store based on the quality of the produce aisle (FMI, 2011). Shoppers spend a third more in the produce department when they're delighted by the quality and freshness of fresh items (Oliver Wyman, 2008).
Yet today, retailers often have no visibility or business intelligence of the freshness and quality of their produce once it has left their DC.
Sales data is received after the fact, leaving no time to respond to problems and potentially disappointing your shopper
Now you can monitor how your product performs at the store shelf, and pinpoint sources of lost freshness and quality. With HarvestMark Insights, you have the fact-based analysis needed to increase sales, lower shrink, and earn greater customer loyalty–without the IT headache.
We transform data captured at critical points along the supply chain, into actionable insightsthat you access on-demand via business intelligence, dashboards, and email alerts.
"Shoppers spend a third more in the produce department when they're delighted by the quality and freshness of fresh items"
- Oliver Wyman, 2008