We Make Every Item Traceable
Consumers today want more information about the food they buy. They want to know if it's fresh and safe and where it comes from. HarvestMark puts the farmer in the kitchen by making it possible for each and every food item to tell its story anytime, anywhere.
Buyers want to see traceability taken to the item-level. Whether it's a single watermelon or a clamshell of strawberries, a product with a HarvestMark Code can be linked to specific harvest and packing information. HarvestMark helps speed response to a food safety event and narrows the impact of future recalls. Consumers can learn more about the specific brand, including the farm location, grower profiles, food safety notices, nutrition and regional information, and can give direct feedback.
Growers, packers and shippers have access to new levels of product, quality, and distribution data to improve overall operations, drive efficiency and build ongoing trust and loyalty. This communication opens a new way to connect, and is a powerful way to differentiate your brand, promote your products and growing practices, and learn about customer preferences.
Features
- Simple and quick to deploy, supported by our network of packaging and label partners
- Proven across many commodities and harvest/packing workflows
- No impact on picker or packer productivity, we fit your workflow
- Requires no technology in the field, no servers to install
- Strict control over data access
Benefits
- Narrow and accelerate recalls
- Protect your brand if others' products are recalled
- Get traceability even when product is comingled
- Receive direct quality feedback
- Get visibility to time to market
Learn More About Traceability
There's a lot to know about traceability. Luckily we've been working on that for you and we've built a place where you can learn more, your Traceability Resource Center.